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Consumer behaviour : a European outlook / Leon G. Schiffman.

By: Contributor(s): Material type: TextTextPublication details: Harlow : Financial Times Prentice Hall, 2008.Edition: Adapted international edDescription: 656 p. : ill. ; 27 cmISBN:
  • 9780273704010 (pbk.) :
  • 9780273704010 (Paper)
Subject(s): DDC classification:
  • 658.8342094 SCH
LOC classification:
  • HF5415.33
Contents:
Part 1.Introduction -- 1.An introduction to the study of consumer behaviour -- 2.Consumer research -- 3.Market segmentation -- Part 2.The consumer as an individual -- 4.Consumer decision-making -- 5.Consumer motivation -- 6.Personality and consumer behaviour -- 7.Consumer perception -- 8.Consumer learning -- 9.Consumer attitude formation and change -- 10.Communication and consumer behaviour -- Part 3.Consumers in their social and cultural settings -- 11.References groups and family influences -- 12.Social class and consumer behaviour --13.The influence of culture and subculture on consumer behaviour -- 14.Cross-cultural consumer behaviour: an international perspective -- Part 4.More on the consumer\'s decision-making process -- 15.Consumer influence and the diffusioin of innovations -- 16.Consumer decision-making - again.
Part 1.Introduction
Summary: This global version examines the full range of consumer behaviour within the context of the expanding influence of the high-tech global environment in which we live. The book places emphasis on consumer behaviour within the context of marketing strategy, using both theoretical and applications-oriented approaches.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8342094 SCH (Browse shelf(Opens below)) 1 Available 209820
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8342094 SCH (Browse shelf(Opens below)) 1 Available 209819

Previous ed.: Upper Saddler River, N.J.: Pearson Education International, 2004.

Part 1.Introduction -- 1.An introduction to the study of consumer behaviour -- 2.Consumer research -- 3.Market segmentation -- Part 2.The consumer as an individual -- 4.Consumer decision-making -- 5.Consumer motivation -- 6.Personality and consumer behaviour -- 7.Consumer perception -- 8.Consumer learning -- 9.Consumer attitude formation and change -- 10.Communication and consumer behaviour -- Part 3.Consumers in their social and cultural settings -- 11.References groups and family influences -- 12.Social class and consumer behaviour --13.The influence of culture and subculture on consumer behaviour -- 14.Cross-cultural consumer behaviour: an international perspective -- Part 4.More on the consumer\'s decision-making process -- 15.Consumer influence and the diffusioin of innovations -- 16.Consumer decision-making - again.

Part 1.Introduction

This global version examines the full range of consumer behaviour within the context of the expanding influence of the high-tech global environment in which we live. The book places emphasis on consumer behaviour within the context of marketing strategy, using both theoretical and applications-oriented approaches.

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