MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02789nam a22004698a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
BDZ0006772308 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
StDuBDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180923145806.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
071009s2008 enka f 000|0|eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780273704010 (pbk.) : |
| Terms of availability |
£41.99 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780273704010 (Paper) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
StDuBDS |
| Language of cataloging |
eng |
| Transcribing agency |
StDuBDS |
| Modifying agency |
StDuBDSZ |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.33 |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
BUS |
| Source |
ukslc |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJ |
| Source |
thema |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJS |
| Source |
thema |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJSM |
| Source |
thema |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8342094 SCH |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Schiffman, Leon G. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Consumer behaviour : |
| Remainder of title |
a European outlook / |
| Statement of responsibility, etc. |
Leon G. Schiffman. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Adapted international ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Harlow : |
| Name of publisher, distributor, etc. |
Financial Times Prentice Hall, |
| Date of publication, distribution, etc. |
2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
656 p. : |
| Other physical details |
ill. ; |
| Dimensions |
27 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Previous ed.: Upper Saddler River, N.J.: Pearson Education International, 2004. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part 1.Introduction -- 1.An introduction to the study of consumer behaviour -- 2.Consumer research -- 3.Market segmentation -- Part 2.The consumer as an individual -- 4.Consumer decision-making -- 5.Consumer motivation -- 6.Personality and consumer behaviour -- 7.Consumer perception -- 8.Consumer learning -- 9.Consumer attitude formation and change -- 10.Communication and consumer behaviour -- Part 3.Consumers in their social and cultural settings -- 11.References groups and family influences -- 12.Social class and consumer behaviour --13.The influence of culture and subculture on consumer behaviour -- 14.Cross-cultural consumer behaviour: an international perspective -- Part 4.More on the consumer\'s decision-making process -- 15.Consumer influence and the diffusioin of innovations -- 16.Consumer decision-making - again. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part 1.Introduction |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc. |
This global version examines the full range of consumer behaviour within the context of the expanding influence of the high-tech global environment in which we live. The book places emphasis on consumer behaviour within the context of marketing strategy, using both theoretical and applications-oriented approaches. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior |
| Geographic subdivision |
Europe |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Motivation research (Marketing) |
| Geographic subdivision |
Europe |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business and Management. |
| Source of heading or term |
ukslc |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business & Management |
| Source of heading or term |
thema |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales & marketing |
| Source of heading or term |
thema |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Market research |
| Source of heading or term |
thema |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kanuk, Leslie Lazar. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hansen, Haʻvard. |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
170814 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10440999 |
| b |
main |
| c |
- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 960 ## - PHYSICAL LOCATION (RLIN) |
|---|
| Physical location, PLOC (RLIN) |
main |
| Copies |
2 |
| Cataloging date |
100420 |
| Code1 |
- |
| Code2 |
- |
| Code3 |
- |
| Code4 |
- |
| Acquisition type - method of paying for the material |
p |
| Claim – claiming activity |
- |
| Estimated price |
65.95 |
| Form – physical form |
b |
| Fund |
none |
| Order date |
2010-03-15 |
| Order note |
- |
| Order type |
f |
| Receiving action |
- |
| Received date |
2010-04-16 |
| Receiving location |
a |
| Billing location |
q |
| Status |
a |
| Temporary shelving location |
p |
| Vendor |
bookn |
| Language |
eng |
| Country |
enk |
| Volumes |
0 |
| Millennium order record number |
.o10096759 |
| 961 ## - REQUESTOR & SELECTOR |
|---|
| Selector |
Joanne |
| -- |
Order printed 25-03-2010 12:28 |
| -- |
Order printed 25-03-2010 14:06 |
| -- |
Order printed 27-04-2010 12:12 |
| Locations |
main |
| Funds |
none |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
0 |
| Cataloger's initials, CIN (RLIN) |
100315 |
| First Date, FD (RLIN) |
m |
| Local |
a |
| -- |
- |
| -- |
0 |