Marketing research : an applied approach / Naresh Malhotra, David Birks.

By:

Malhotra, Naresh K

Contributor(s):

Birks, David

Material type: Text

TextSeries: Prentice Hall international editionsPublication details: Harlow : Financial Times Prentice Hall, 2000.Edition: European edDescription: xvi, 731p. : ill., facsims., map, ports. ; 27 cmISBN:

9780139229640 (pbk.) :
0139229647 (pbk) :

Subject(s):

DDC classification:

658.83 MAL

LOC classification:

HF5415.2 .M29 2000

Summary: This marketing text places an emphasis on qualitative research, and the international and ethical aspects of marketing research. Mercator's SNAP package is included on the CD-ROM.

Holdings ( 2 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Vol info	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.83 MAL (Browse shelf(Opens below))		1	Available		116016
Long Loan	TUS: Midlands, Main Library Athlone CD	658.83 MAL (Browse shelf(Opens below))	CD 137	1	Available		116017

CD-ROM in back pocket.

Includes bibliographical references and index.

This marketing text places an emphasis on qualitative research, and the international and ethical aspects of marketing research. Mercator's SNAP package is included on the CD-ROM.