Marketing research : an applied approach /
Malhotra, Naresh K.
Marketing research : an applied approach / Naresh Malhotra, David Birks. - European ed. - Harlow : Financial Times Prentice Hall, 2000. - xvi, 731p. : ill., facsims., map, ports. ; 27 cm. - Prentice Hall international editions .
CD-ROM in back pocket.
Includes bibliographical references and index.
This marketing text places an emphasis on qualitative research, and the international and ethical aspects of marketing research. Mercator's SNAP package is included on the CD-ROM.
9780139229640 (pbk.) : £24.95 0139229647 (pbk) : Đ24.95
Marketing research.
Business and Management.
Market research
HF5415.2 / .M29 2000
658.83 MAL
Marketing research : an applied approach / Naresh Malhotra, David Birks. - European ed. - Harlow : Financial Times Prentice Hall, 2000. - xvi, 731p. : ill., facsims., map, ports. ; 27 cm. - Prentice Hall international editions .
CD-ROM in back pocket.
Includes bibliographical references and index.
This marketing text places an emphasis on qualitative research, and the international and ethical aspects of marketing research. Mercator's SNAP package is included on the CD-ROM.
9780139229640 (pbk.) : £24.95 0139229647 (pbk) : Đ24.95
Marketing research.
Business and Management.
Market research
HF5415.2 / .M29 2000
658.83 MAL