Principles of marketing for hospitality / Philip Kotler, John Bowen and James C. Makens.
Material type: TextPublication details: Hemel Hempstead : Prentice Hall, 1996.Description: 608p. ; 24 cmISBN:- 9780133956252 (hbk.) :
- 0133956253
- Marketing for hospitality & tourism [Cover title]
- 647.940688 KOT
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 647.940688 KOT (Browse shelf(Opens below)) | 1 | Available | 110595 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 647.940688 KOT (Browse shelf(Opens below)) | 1 | Available | 112486 |
Includes bibliographical references and index.
1.introduction: marketing for hospitality and tourism -- 2.Social foundations of marketing: meeting human needs -- 3.The role of marketing in strategic planning -- 4.Service characteristics of hospitality and tourism marketing -- 5.The marketing environment -- 6.Marketing research and information systems -- 7.Consumer markets and consumer buying behavior -- 8.Organizational buyer behavior of group markets -- 9.Market segmentation, targeting and positioning -- 10.Designing and managing products -- 11.Internal marketing -- 12.Building customer satisfaction through quality -- 13.Pricing products: pricing considerations, approaches, and strategy -- 14.Managing capacity and demand -- 15.Distribution channels -- 16.Promoting products, commuication and promotion policy -- 17.Promoting products: advertising, direct marketing, and sales promotion -- 18.Promising products: public relations --19.Professional sales -- 20.New year's marketing plan.