Internal marketing : the tools and concepts for change / Pervaiz K. Ahmed and Mohammed Rafiq.

By:

Ahmed, Pervaiz K

Contributor(s):

Material type: Text

TextPublication details: Oxford : Butterworth-Heinemann, 2002.Description: 304p. : ill. ; 24 cmISBN:

9780750648387 (pbk.) :
0750648384

Other title:

Tools and concepts for customer-focused management

Subject(s):

DDC classification:

658.802 AHM

LOC classification:

HF5415.13

Summary: Using a number of companies and organisations as case studies the authors of this study define internal marketing, explain how it works and explore a range of applications relating to total quality management and human resource management.

Holdings ( 2 )
Title notes ( 4 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.802 AHM (Browse shelf(Opens below))	0	Available		121106
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.802 AHM (Browse shelf(Opens below))	1	Available		123395

Includes index.

Published in association with The Chartered Institute of Marketing.

Includes bibliographical references and index.

Using a number of companies and organisations as case studies the authors of this study define internal marketing, explain how it works and explore a range of applications relating to total quality management and human resource management.