Internal marketing : the tools and concepts for change /
Ahmed, Pervaiz K.
Internal marketing : the tools and concepts for change / Tools and concepts for customer-focused management Pervaiz K. Ahmed and Mohammed Rafiq. - Oxford : Butterworth-Heinemann, 2002. - 304p. : ill. ; 24 cm.
Includes index. Published in association with The Chartered Institute of Marketing.
Includes bibliographical references and index.
Using a number of companies and organisations as case studies the authors of this study define internal marketing, explain how it works and explore a range of applications relating to total quality management and human resource management.
9780750648387 (pbk.) : �19.99 0750648384 �32.06
2004274704
Customer relations.
Relationship marketing.
Marketing--Management
Marketing--Management--Case studies
Organizational effectiveness.
Organizational effectiveness--Case studies
Business and Management.
Sales & marketing management
Management & management techniques
Sales & marketing
HF5415.13
658.802 AHM
Internal marketing : the tools and concepts for change / Tools and concepts for customer-focused management Pervaiz K. Ahmed and Mohammed Rafiq. - Oxford : Butterworth-Heinemann, 2002. - 304p. : ill. ; 24 cm.
Includes index. Published in association with The Chartered Institute of Marketing.
Includes bibliographical references and index.
Using a number of companies and organisations as case studies the authors of this study define internal marketing, explain how it works and explore a range of applications relating to total quality management and human resource management.
9780750648387 (pbk.) : �19.99 0750648384 �32.06
2004274704
Customer relations.
Relationship marketing.
Marketing--Management
Marketing--Management--Case studies
Organizational effectiveness.
Organizational effectiveness--Case studies
Business and Management.
Sales & marketing management
Management & management techniques
Sales & marketing
HF5415.13
658.802 AHM