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The fundamentals and practice of marketing / John Wilmshurst. by
Edition: 2nd ed.
Material type: Text Text
Publication details: London : Heinemann on behalf of the Institute of Marketing and the CAM Foundation, 1984
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 WIL.
Marketing plans : how to prepare them, how to use them / Malcolm H. B. McDonald. by Series: The marketing series. Professional development | Marketing series (London, England). Professional development
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Butterworth-Heinemann, 1995
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.802 MCD.
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