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Marketing plans : how to prepare them, how to use them / Malcolm H. B. McDonald.
Material type:
TextSeries: The marketing series. Professional development | Marketing series (London, England). Professional developmentPublication details: Oxford : Butterworth-Heinemann, 1995.Edition: 3rd edDescription: xiii, 485p. : ill., forms ; 25 cmISBN: - 9780750622134 (pbk.) :
- 075062213X
- 658.802 MCD
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.802 MCD (Browse shelf(Opens below)) | 1 | Available | 105574 |
Previous ed.: 1989.
Includes index.
Published on behalf of the Chartered Institute of Marketing and the CAM Foundation.