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Principles of marketing for hospitality / Philip Kotler, John Bowen and James C. Makens.

By: Contributor(s): Material type: TextTextPublication details: Hemel Hempstead : Prentice Hall, 1996.Description: 608p. ; 24 cmISBN:
  • 9780133956252 (hbk.) :
  • 0133956253
Other title:
  • Marketing for hospitality & tourism [Cover title]
Subject(s): DDC classification:
  • 647.940688 KOT
Incomplete contents:
1.introduction: marketing for hospitality and tourism -- 2.Social foundations of marketing: meeting human needs -- 3.The role of marketing in strategic planning -- 4.Service characteristics of hospitality and tourism marketing -- 5.The marketing environment -- 6.Marketing research and information systems -- 7.Consumer markets and consumer buying behavior -- 8.Organizational buyer behavior of group markets -- 9.Market segmentation, targeting and positioning -- 10.Designing and managing products -- 11.Internal marketing -- 12.Building customer satisfaction through quality -- 13.Pricing products: pricing considerations, approaches, and strategy -- 14.Managing capacity and demand -- 15.Distribution channels -- 16.Promoting products, commuication and promotion policy -- 17.Promoting products: advertising, direct marketing, and sales promotion -- 18.Promising products: public relations --19.Professional sales -- 20.New year's marketing plan.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 647.940688 KOT (Browse shelf(Opens below)) 1 Available 110595
Long Loan TUS: Midlands, Main Library Athlone General Lending 647.940688 KOT (Browse shelf(Opens below)) 1 Available 112486

Includes bibliographical references and index.

1.introduction: marketing for hospitality and tourism -- 2.Social foundations of marketing: meeting human needs -- 3.The role of marketing in strategic planning -- 4.Service characteristics of hospitality and tourism marketing -- 5.The marketing environment -- 6.Marketing research and information systems -- 7.Consumer markets and consumer buying behavior -- 8.Organizational buyer behavior of group markets -- 9.Market segmentation, targeting and positioning -- 10.Designing and managing products -- 11.Internal marketing -- 12.Building customer satisfaction through quality -- 13.Pricing products: pricing considerations, approaches, and strategy -- 14.Managing capacity and demand -- 15.Distribution channels -- 16.Promoting products, commuication and promotion policy -- 17.Promoting products: advertising, direct marketing, and sales promotion -- 18.Promising products: public relations --19.Professional sales -- 20.New year's marketing plan.

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