Consumer behaviour : a European outlook / Leon G. Schiffman.
Material type: TextPublication details: Harlow : Financial Times Prentice Hall, 2008.Edition: Adapted international edDescription: 656 p. : ill. ; 27 cmISBN:- 9780273704010 (pbk.) :
- 9780273704010 (Paper)
- 658.8342094 SCH
- HF5415.33
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8342094 SCH (Browse shelf(Opens below)) | 1 | Available | 209820 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8342094 SCH (Browse shelf(Opens below)) | 1 | Available | 209819 |
Previous ed.: Upper Saddler River, N.J.: Pearson Education International, 2004.
Part 1.Introduction -- 1.An introduction to the study of consumer behaviour -- 2.Consumer research -- 3.Market segmentation -- Part 2.The consumer as an individual -- 4.Consumer decision-making -- 5.Consumer motivation -- 6.Personality and consumer behaviour -- 7.Consumer perception -- 8.Consumer learning -- 9.Consumer attitude formation and change -- 10.Communication and consumer behaviour -- Part 3.Consumers in their social and cultural settings -- 11.References groups and family influences -- 12.Social class and consumer behaviour --13.The influence of culture and subculture on consumer behaviour -- 14.Cross-cultural consumer behaviour: an international perspective -- Part 4.More on the consumer\'s decision-making process -- 15.Consumer influence and the diffusioin of innovations -- 16.Consumer decision-making - again.
Part 1.Introduction
This global version examines the full range of consumer behaviour within the context of the expanding influence of the high-tech global environment in which we live. The book places emphasis on consumer behaviour within the context of marketing strategy, using both theoretical and applications-oriented approaches.