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		Creating powerful brands in consumer, service and industrial markets / Leslie De Chernatony and Malcolm McDonald. by De Chernatony, L. (Leslie) McDonald, Malcolm Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Oxford : Elsevier Butterworth-Heinemann, 2003 Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.827 DEC, ... Place hold Place recall Add to cart (remove)
		Marketing plans : how to prepare them, how to use them / Malcolm McDonald. by McDonald, Malcolm Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Amsterdam ; London : Elsevier Butterworth-Heinemann, 2007 Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.802 MCD. Place hold Place recall Add to cart (remove)
		No cover image available Marketing plans for service businesses [electronic resource] : a complete guide / Malcolm McDonald and Adrian Payne. by McDonald, Malcolm Payne, Adrian McDonald, Malcolm. Marketing planning for services ProQuest (Firm) Edition: 2nd ed. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, 2006 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)

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