International dimensions of marketing /
Terpstra, Vern.
International dimensions of marketing / Vern Terpstra, Lloyd Russow. - 4th ed. - Cincinnati, Ohio : London : South-Western ; International Thomson [distributor], 1999. - 208p. ; 24 cm.
Includes bibliographical references and index.
This work provides an overview of the international dimensions of marketing, including international, foreign and multinational marketing, and discusses the key factors that define and influence international and domestic marketing.
9780324014914 (pbk.) : £22.99 0324014910(pbk.) : Đ27.83
99027837
Export marketing.
Marketing.
Business and Management.
Budgeting & financial management
International business
Sales & marketing
HF1416 / .T47 1999
658.848 TER
International dimensions of marketing / Vern Terpstra, Lloyd Russow. - 4th ed. - Cincinnati, Ohio : London : South-Western ; International Thomson [distributor], 1999. - 208p. ; 24 cm.
Includes bibliographical references and index.
This work provides an overview of the international dimensions of marketing, including international, foreign and multinational marketing, and discusses the key factors that define and influence international and domestic marketing.
9780324014914 (pbk.) : £22.99 0324014910(pbk.) : Đ27.83
99027837
Export marketing.
Marketing.
Business and Management.
Budgeting & financial management
International business
Sales & marketing
HF1416 / .T47 1999
658.848 TER