The library marketing toolkit /
Potter, Ned.
The library marketing toolkit / Library marketing tool kit Ned Potter. - London : Facet, 2012. - xxii, 218 p. : ill. ; 24 cm.
Includes bibliographical references and index.
1.Seven key concepts for marketing libraries -- 2.Strategic marketing -- 3.The library brand -- 4.Marketing and the library building -- 5.An introduction to online marketing -- 6.Marketing with social media -- 7.Marketing with new technologies -- 8.Marketing and people -- 9.Internal marketing -- 10.Library advocacy as marketing -- 11.Marketing special collections and archives.
This practical guide offers coverage of every element of library marketing and branding for all sectors, including archives and academic, public and special libraries.
9781856048064 (pbk.) : £49.95 1856048063 (pbk.) : Đ49.95
Advertising--Libraries
Libraries--Public relations
Branding (Marketing)--Libraries
Libraries--Marketing
Libraries and Museums.
Library & information sciences / Museology
Library, archive & information management
Sales & marketing
Z716.3 / .P6 2012
021.7 POT
The library marketing toolkit / Library marketing tool kit Ned Potter. - London : Facet, 2012. - xxii, 218 p. : ill. ; 24 cm.
Includes bibliographical references and index.
1.Seven key concepts for marketing libraries -- 2.Strategic marketing -- 3.The library brand -- 4.Marketing and the library building -- 5.An introduction to online marketing -- 6.Marketing with social media -- 7.Marketing with new technologies -- 8.Marketing and people -- 9.Internal marketing -- 10.Library advocacy as marketing -- 11.Marketing special collections and archives.
This practical guide offers coverage of every element of library marketing and branding for all sectors, including archives and academic, public and special libraries.
9781856048064 (pbk.) : £49.95 1856048063 (pbk.) : Đ49.95
Advertising--Libraries
Libraries--Public relations
Branding (Marketing)--Libraries
Libraries--Marketing
Libraries and Museums.
Library & information sciences / Museology
Library, archive & information management
Sales & marketing
Z716.3 / .P6 2012
021.7 POT