MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01787cam a22004094a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
BDZ0007342578 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
StDuBDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180923143842.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
060425s2006 maua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2006013548 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781422102060 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781422102060 |
| Terms of availability |
�19.56 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(DLC)2006013548 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(DLC)2006013548 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
BAKER |
| -- |
C#P |
| -- |
YDXCP |
| -- |
OCLCQ |
| -- |
BTCTA |
| -- |
DLC |
| -- |
StDuBDSZ |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.L4834 2006 |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJS |
| Source |
thema |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 LEV |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Levitt, Theodore, |
| Dates associated with a name |
1925- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Ted Levitt on marketing. |
| Statement of responsibility, etc. |
Theodore Levitt. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston, Mass. : |
| Name of publisher, distributor, etc. |
Harvard Business School Pub., |
| Date of publication, distribution, etc. |
c2006. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 226 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
A Harvard business review paperback |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 1# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Innovative imitation -- 2.Exploit the product life cycle -- 3.Why business always loses -- 4.Production-line approach to service -- 5.The industrialization of service -- 6.Marketing success through differentiation - of anything -- 7.Marketing intangible products and product intangibles -- 8.The globalization of markets -- 9.After the sale is over. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales & marketing |
| Source of heading or term |
thema |
| 710 1# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Harvard Business Review. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Harvard business review paperback series. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/toc/ecip0612/2006013548.html">http://www.loc.gov/catdir/toc/ecip0612/2006013548.html</a> |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
170814 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10380504 |
| b |
main |
| c |
- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 960 ## - PHYSICAL LOCATION (RLIN) |
|---|
| Physical location, PLOC (RLIN) |
main |
| Copies |
3 |
| Cataloging date |
070307 |
| Code1 |
- |
| Code2 |
- |
| Code3 |
- |
| Code4 |
- |
| Acquisition type - method of paying for the material |
p |
| Claim – claiming activity |
- |
| Estimated price |
0.00 |
| Form – physical form |
b |
| Fund |
don |
| Order date |
2006-10-13 |
| Order note |
- |
| Order type |
f |
| Receiving action |
- |
| Received date |
2006-10-27 |
| Receiving location |
a |
| Billing location |
q |
| Status |
a |
| Temporary shelving location |
- |
| Vendor |
har |
| Language |
eng |
| Volumes |
0 |
| Millennium order record number |
.o10055216 |
| 961 ## - REQUESTOR & SELECTOR |
|---|
| Selector |
John Cusack (Please send email directly to John) |
| Locations |
main |
| Funds |
don |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
0 |
| Cataloger's initials, CIN (RLIN) |
061011 |
| First Date, FD (RLIN) |
m |
| Local |
a |
| -- |
- |
| -- |
0 |