European marketing : readings and cases / Chris Halliburton, Reinhard Hünerberg.
Material type: TextPublication details: Wokingham : Addison-Wesley, 1993.Description: xxi,489p.,[4]p. of platesISBN:- 9780201631890 (pbk) :
- 020163189X
- 658.80094 HAL
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.80094 HAL (Browse shelf(Opens below)) | 1 | Available | 115762 |
Includes bibliographical references.
A book of readings and cases from European authors and contributors.