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European marketing : readings and cases /

Halliburton, Chris.

European marketing : readings and cases / Chris Halliburton, Reinhard Hünerberg. - Wokingham : Addison-Wesley, 1993. - xxi,489p.,[4]p. of plates.

Includes bibliographical references.

A book of readings and cases from European authors and contributors.

ISBN: 9780201631890 (pbk) : £22.95 020163189X

LCCN: 93047169

Subjects--Topical Terms:
Marketing--Europe
Marketing--Case studies--Europe
Sales & marketing management
Sales & marketing

Subjects--Index Terms: Marketing Europe

Dewey Class. No.: 658.80094 HAL

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