Marketing : everybody's business / Dave Needham, Rob Dransfield.

By:

Needham, David, 1954-

Contributor(s):

Material type: Text

TextPublication details: Oxford : Heinemann Educational, 1995.Edition: 2nd edDescription: ix, 290 p. : ill. ; 25 cmISBN:

9780435450250 (pbk) :
0435450255 (pbk)

Subject(s):

DDC classification:

658.8 NEE

Summary: This text emphasizes the importance of the marketing process as the essential point of contact between an organization and its customers. It reflects the ever-changing nature of marketing activities and emphasizes that they involve everybody.

Holdings ( 2 )
Title notes ( 4 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.8 NEE (Browse shelf(Opens below))	1	Available		114988
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.8 NEE (Browse shelf(Opens below))	1	Available		108076

"Covering European and international marketing".

Previous ed.: 1991.

Includes index.

This text emphasizes the importance of the marketing process as the essential point of contact between an organization and its customers. It reflects the ever-changing nature of marketing activities and emphasizes that they involve everybody.