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Marketing : everybody's business /

Needham, David, 1954-

Marketing : everybody's business / Dave Needham, Rob Dransfield. - 2nd ed. - Oxford : Heinemann Educational, 1995. - ix, 290 p. : ill. ; 25 cm.

"Covering European and international marketing". Previous ed.: 1991. Includes index.

This text emphasizes the importance of the marketing process as the essential point of contact between an organization and its customers. It reflects the ever-changing nature of marketing activities and emphasizes that they involve everybody.

9780435450250 (pbk) : No price 0435450255 (pbk)


Marketing.
Educational: Business studies & economics
Sales & marketing

Marketing

658.8 NEE

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