Marketing : everybody's business /
Needham, David, 1954-
Marketing : everybody's business / Dave Needham, Rob Dransfield. - 2nd ed. - Oxford : Heinemann Educational, 1995. - ix, 290 p. : ill. ; 25 cm.
"Covering European and international marketing". Previous ed.: 1991. Includes index.
This text emphasizes the importance of the marketing process as the essential point of contact between an organization and its customers. It reflects the ever-changing nature of marketing activities and emphasizes that they involve everybody.
9780435450250 (pbk) : No price 0435450255 (pbk)
Marketing.
Educational: Business studies & economics
Sales & marketing
Marketing
658.8 NEE
Marketing : everybody's business / Dave Needham, Rob Dransfield. - 2nd ed. - Oxford : Heinemann Educational, 1995. - ix, 290 p. : ill. ; 25 cm.
"Covering European and international marketing". Previous ed.: 1991. Includes index.
This text emphasizes the importance of the marketing process as the essential point of contact between an organization and its customers. It reflects the ever-changing nature of marketing activities and emphasizes that they involve everybody.
9780435450250 (pbk) : No price 0435450255 (pbk)
Marketing.
Educational: Business studies & economics
Sales & marketing
Marketing
658.8 NEE