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Revenue management for the hospitality industry / by David K. Hayes, Allisha Miller.

By: Contributor(s): Material type: TextTextPublication details: Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor], 2010.Description: 352 p; xvi, 512 p. : ill. 24 cm; xvi, 512 p. : ill. 24 cm; xvi, 512 p. : ill. 24 cm; xvi, 512p.; 24cmISBN:
  • 9780470393086 (pbk.) :
  • 9780470393086 (Paper)
Subject(s): DDC classification:
  • 647.940681 HAY
LOC classification:
  • TX911.3.F5
Contents:
Part I.: Revenue management principles -- 1.Introduction to revenue management -- 2.Strategic pricing -- 3.Value -- 4.Differential pricing -- 5.The revenue manager\'s role -- Part II: Revenue management for hoteliers -- 6.Forecasting demand -- 7.Inventory and price management -- 8.Distribution channel management -- 9.Evaluation of revenue management efforst in lodging -- Part III.Revenue management for foodservice operators -- 10.Revenue management for food and beverage services -- 11.Evaluation of revenue management efforts in food and beverage services -- Part IV.Revenue management in action -- 12.Specialized applications of revenue management -- 13.Building better business.
Summary: This text has been developed specifically to examine what revenue managers in the hospitality industry must know and do to be successful. Numerous cases and practical examples are used to illustrate revenue management concepts. Questions and problems help perform the calculations and practice the skills that are used in the field.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 647.940681 HAY (Browse shelf(Opens below)) 1 Available 215697
Long Loan TUS: Midlands, Main Library Athlone General Lending 647.940681 HAY (Browse shelf(Opens below)) 1 Available 215693
Long Loan TUS: Midlands, Main Library Athlone General Lending 647.940681 HAY (Browse shelf(Opens below)) 1 Available 215694

Includes index.

Part I.: Revenue management principles -- 1.Introduction to revenue management -- 2.Strategic pricing -- 3.Value -- 4.Differential pricing -- 5.The revenue manager\'s role -- Part II: Revenue management for hoteliers -- 6.Forecasting demand -- 7.Inventory and price management -- 8.Distribution channel management -- 9.Evaluation of revenue management efforst in lodging -- Part III.Revenue management for foodservice operators -- 10.Revenue management for food and beverage services -- 11.Evaluation of revenue management efforts in food and beverage services -- Part IV.Revenue management in action -- 12.Specialized applications of revenue management -- 13.Building better business.

This text has been developed specifically to examine what revenue managers in the hospitality industry must know and do to be successful. Numerous cases and practical examples are used to illustrate revenue management concepts. Questions and problems help perform the calculations and practice the skills that are used in the field.

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