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The third screen : marketing to your customers in a world gone mobile / Chuck Martin.

By: Material type: TextTextPublication details: London : Nicholas Brealey, 2011.Description: 240 p. : illISBN:
  • 9781857885743 (pbk.) :
  • 9781857885644 (hbk.) :
  • 9781857885743 (pbk.) :
Subject(s): DDC classification:
  • 658.872 MAR
LOC classification:
  • HF5548.34
Contents:
Introducton. Mobile is game changing -- 1.The rise of the untethered consumer -- 2.Smartphones rule -- 3.Real time moves to all the time -- 4.Customer engagement i a world gone mobile -- 5.There\'s an app for that: the new broadcasting -- 6.On location, on location, on location: LBM -- 7.The finding: search on steroids -- 6.Social goes mobile -- 9.The push-pull of mobile -- 10.The new laws of (inbound) mobile marketing.
Summary: The birth of m-commerce is not just about using the phone to pay for something, it is revolutionising the entire buying process based on location. Marketing has now become hyper-local. Chuck Martin explains how in this, the age of the smartphone, the nature of marketing is changing.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.872 MAR (Browse shelf(Opens below)) 1 Available 217025
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.872 MAR (Browse shelf(Opens below)) 311 Available 217026

Includes index.

Introducton. Mobile is game changing -- 1.The rise of the untethered consumer -- 2.Smartphones rule -- 3.Real time moves to all the time -- 4.Customer engagement i a world gone mobile -- 5.There\'s an app for that: the new broadcasting -- 6.On location, on location, on location: LBM -- 7.The finding: search on steroids -- 6.Social goes mobile -- 9.The push-pull of mobile -- 10.The new laws of (inbound) mobile marketing.

The birth of m-commerce is not just about using the phone to pay for something, it is revolutionising the entire buying process based on location. Marketing has now become hyper-local. Chuck Martin explains how in this, the age of the smartphone, the nature of marketing is changing.

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