The third screen : marketing to your customers in a world gone mobile /
Martin, Chuck, 1949-
The third screen : marketing to your customers in a world gone mobile / Chuck Martin. - London : Nicholas Brealey, 2011. - 240 p. : ill.
Includes index.
Introducton. Mobile is game changing -- 1.The rise of the untethered consumer -- 2.Smartphones rule -- 3.Real time moves to all the time -- 4.Customer engagement i a world gone mobile -- 5.There\'s an app for that: the new broadcasting -- 6.On location, on location, on location: LBM -- 7.The finding: search on steroids -- 6.Social goes mobile -- 9.The push-pull of mobile -- 10.The new laws of (inbound) mobile marketing.
The birth of m-commerce is not just about using the phone to pay for something, it is revolutionising the entire buying process based on location. Marketing has now become hyper-local. Chuck Martin explains how in this, the age of the smartphone, the nature of marketing is changing.
9781857885743 (pbk.) : �14.99 9781857885644 (hbk.) : �20.00 9781857885743 (pbk.) : �14.99
Mobile commerce.
Business and Management.
E-commerce: business aspects
Sales & marketing
HF5548.34
658.872 MAR
The third screen : marketing to your customers in a world gone mobile / Chuck Martin. - London : Nicholas Brealey, 2011. - 240 p. : ill.
Includes index.
Introducton. Mobile is game changing -- 1.The rise of the untethered consumer -- 2.Smartphones rule -- 3.Real time moves to all the time -- 4.Customer engagement i a world gone mobile -- 5.There\'s an app for that: the new broadcasting -- 6.On location, on location, on location: LBM -- 7.The finding: search on steroids -- 6.Social goes mobile -- 9.The push-pull of mobile -- 10.The new laws of (inbound) mobile marketing.
The birth of m-commerce is not just about using the phone to pay for something, it is revolutionising the entire buying process based on location. Marketing has now become hyper-local. Chuck Martin explains how in this, the age of the smartphone, the nature of marketing is changing.
9781857885743 (pbk.) : �14.99 9781857885644 (hbk.) : �20.00 9781857885743 (pbk.) : �14.99
Mobile commerce.
Business and Management.
E-commerce: business aspects
Sales & marketing
HF5548.34
658.872 MAR