MARC details
000 -LEADER |
fixed length control field |
02031nam a22004098a 4500 |
001 - CONTROL NUMBER |
control field |
BDZ0012798245 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
StDuBDS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20180923145934.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
110627s2011 enka f 000|0 eng|d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781857885743 (pbk.) : |
Terms of availability |
�14.99 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781857885644 (hbk.) : |
Terms of availability |
�20.00 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781857885743 (pbk.) : |
Terms of availability |
�14.99 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
StDuBDS |
Transcribing agency |
StDuBDS |
Modifying agency |
StDuBDSZ |
042 ## - AUTHENTICATION CODE |
Authentication code |
ukblcatcopy |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5548.34 |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
BUS |
Source |
ukslc |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJE |
Source |
thema |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJS |
Source |
thema |
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.872 MAR |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Martin, Chuck, |
Dates associated with a name |
1949- |
245 14 - TITLE STATEMENT |
Title |
The third screen : |
Remainder of title |
marketing to your customers in a world gone mobile / |
Statement of responsibility, etc. |
Chuck Martin. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
London : |
Name of publisher, distributor, etc. |
Nicholas Brealey, |
Date of publication, distribution, etc. |
2011. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
240 p. : |
Other physical details |
ill. |
500 ## - GENERAL NOTE |
General note |
Includes index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Introducton. Mobile is game changing -- 1.The rise of the untethered consumer -- 2.Smartphones rule -- 3.Real time moves to all the time -- 4.Customer engagement i a world gone mobile -- 5.There\'s an app for that: the new broadcasting -- 6.On location, on location, on location: LBM -- 7.The finding: search on steroids -- 6.Social goes mobile -- 9.The push-pull of mobile -- 10.The new laws of (inbound) mobile marketing. |
520 8# - SUMMARY, ETC. |
Summary, etc. |
The birth of m-commerce is not just about using the phone to pay for something, it is revolutionising the entire buying process based on location. Marketing has now become hyper-local. Chuck Martin explains how in this, the age of the smartphone, the nature of marketing is changing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Mobile commerce. |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Business and Management. |
Source of heading or term |
ukslc |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
E-commerce: business aspects |
Source of heading or term |
thema |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Sales & marketing |
Source of heading or term |
thema |
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
a |
170814 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
a |
.b10463513 |
b |
main |
c |
- |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Suppress in OPAC |
0 |
960 ## - PHYSICAL LOCATION (RLIN) |
Physical location, PLOC (RLIN) |
main |
Copies |
2 |
Cataloging date |
120904 |
Code1 |
- |
Code2 |
- |
Code3 |
- |
Code4 |
- |
Acquisition type - method of paying for the material |
p |
Claim – claiming activity |
- |
Estimated price |
18.64 |
Form – physical form |
b |
Fund |
none |
Order date |
2012-05-23 |
Order note |
- |
Order type |
f |
Receiving action |
- |
Received date |
2012-07-06 |
Receiving location |
a |
Billing location |
q |
Status |
a |
Temporary shelving location |
p |
Vendor |
star |
Language |
eng |
Country |
enk |
Volumes |
0 |
Millennium order record number |
.o10109833 |
961 ## - REQUESTOR & SELECTOR |
Selector |
R Dunne |
-- |
Order printed 06-06-2012 9:37 |
Locations |
main |
Funds |
none |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
Operator's initials, OID (RLIN) |
0 |
Cataloger's initials, CIN (RLIN) |
120523 |
First Date, FD (RLIN) |
m |
Local |
a |
-- |
- |
-- |
4 |