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The new marketing : transforming the corporate future / Malcolm McDonald and Hugh Wilson. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Butterworth-Heinemann, 2002
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.84 MCD.
The stranger's long neck : how to deliver what your customers really want online / Gerry McGovern. by
Material type: Text Text; Format: print available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : A. & C. Black, 2010
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.872 MCG.
Recommend this! : delivering digital experiences that people want to share / Jason Thibeault, Kirby Wadsworth. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : John Wiley and Sons, [2014]Copyright date: ©2014
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Convert every click : make more money online with holistic conversion rate optimization / Benji Rabhan. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Somerset, New Jersey : Wiley, 2013
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Innovating analytics : word of mouth index--use the next generation of net promoter to increase sales and drive results / Larry Freed. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Big data marketing : engage your customers more effectively and drive value / Lisa Arthur. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]Copyright date: ©2013
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
The social media MBA in practice : an essential collection of inspirational case studies to influence your social media strategy / Christer Holloman. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken : Wiley, 2013
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
The small business online marketing handbook : converting online conversations to offline sales / Annie Tsai. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : Wiley, [2013]Copyright date: ©2013
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Z.E.R.O. : zero paid media as the new marketing model / Joseph Jaffe, Maarten Albarda. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : John Wiley and Sons, 2014Copyright date: ©2014
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
AUDIENCE : marketing in the age of subscribers, fans & followers / Jeffrey K. Rohrs. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : Wiley, [2014]Copyright date: ©2014
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Advanced Google AdWords / Brad Geddes ; senior acquisitions editor, Willem Knibbe ; development editor, Kim Wimpsett ; production editor, Dassi Zeidel ; book designer, Franz Baumhackl. [electronic resource] by
Edition: Third edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Indianapolis, Indiana : Wiley, 2014Copyright date: ©2014
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
A crash course in email marketing for small and medium-sized businesses / John W. Hayes. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hampshire, Great Britain : Harriman House Ltd., 2013
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Inbound marketing : attract, engage, and delight customers online / Brian Halligan, Dharmesh Shah. [electronic resource] by
Edition: Revised and updated second edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : Wiley, 2014Copyright date: ©2014
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Marketing with social media : 10 easy steps to success for business / Linda Coles. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Queensland, Australia : Wiley, 2015Copyright date: ©2015
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Connect : how to use data and digital marketing to create lifetime customers / Lars Birkholm Petersen, Ron Person, Christopher Nash. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : Wiley, 2014Copyright date: ©2014
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Ultimate guide to LinkedIn for business / by Ted Prodromou. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: [Irvine, California] : Entrepreneur Press, 2015Copyright date: ©2015
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape / guest editor, Associate Professor Kiseol Yang. [electronic resource] by Series: Journal of Research in Interactive Marketing ; Volume 9, Issue 2
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: [Bradford, England] : Emerald, 2015Copyright date: ©2015
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
What is the current and future impact of social media on hospitality and tourism? / theme editors, Dr. Seyhmus Baloglu and Dr. John Bowen. [electronic resource] by Series: Worldwide Hospitality and Tourism Themes ; Volume 7, Issue 3
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: [Bradford, England] : Emerald, 2015Copyright date: ©2015
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms / Craig Dempster and John Lee. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : Wiley, 2015Copyright date: ©2015
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
The digital crown : winning at content on the web / Ahava Leibtag. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Amsterdam : Morgan Kauffmann is an imprint of Elsevier, [2014]Copyright date: ©2014
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Behavioral marketing : delivering personalized experiences at scale / Dave Walters. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : Wiley, 2015Copyright date: ©2015
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Digital disciplines : attaining market leadership via the cloud, big data, social, mobile, and the internet of things / Joe Weinman. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : Wiley, 2015Copyright date: ©2015
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott. [electronic resource] by
Edition: Fifth edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : Wiley, 2015Copyright date: ©2015
Other title:
  • New rules of marketing and PR
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Visual content marketing : leveraging infographics, video, and interactive media to attract and engage customers / Stephen Gamble. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken : Wiley, [2016]Copyright date: ©2016
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
The art of social selling : finding and engaging customers on Twitter, Facebook, LinkedIn, and other social networks / Shannon Belew. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: New York : American Management Association, [2014]Copyright date: ©2014
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Mobile magic : the Saatchi & Saatchi guide to mobile marketing / Tom Eslinger. [electronic resource] by
Edition: First Edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken : Wiley, [2014]Copyright date: ©2014
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Poles apart : challenges for business in the digital age / Kate Baucherel ; cover design and illustrations by Jordan McCord ; cover photography Martin Ker. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: [Luton, England] : Andrews UK Limited, 2014Copyright date: ©2014
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Viral marketing within social networking sites : the creation of an effective viral marketing campaign / Sven Wilde. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hamburg : Diplomica Verlag, 2014
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Social media for musicians : soundcloud / Gary Hiebner and Simone Hiebner ; cover designer, Mike Tanamachi ; proofreader, Sue Boshers. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Boston, Massachusetts : Cengage Learning PTR, 2015Copyright date: ©2015
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
A beginner's guide to mobile marketing / Molly Garris and Karen Mishra. [electronic resource] by Series: Digital and social media marketing and advertising collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Digital marketing management : a handbook for the current (or future) CEO / Debra Zahay. [electronic resource] by Series: Digital and social media marketing and advertising collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Corporate branding in Facebook fan pages : ideas for improving your brand value / Eliane Pereira Zamith Brito, Maria Carolina Zanette, Carla Caires Abdalla, Mateus Ferreira, Ricardo Limongi, and Benjamin Rosenthal. [electronic resource] by Series: Digital and social media marketing and advertising collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Email marketing in a digital world : the basics and beyond / Richard C. Hanna, Scott D. Swain, Jason Smith. [electronic resource] by Series: Digital and social media marketing and advertising collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Social selling mastery : scaling up your sales and marketing machine for the digital buyer / Jamie Shanks. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : Wiley, 2016Copyright date: ©2016
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Starting an online business : all-in-one / by Shannon Belew and Joel Elad. [electronic resource] by Series: --For dummies
Edition: Fifth edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., 2017Copyright date: ©2017
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Pilot to profit : navigating modern entrepreneurship to build your business using online marketing, social media, content marketing and sales / Lisa Larter. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: New York : Morgan James Publishing, [2016]Copyright date: ©2016
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Secrets of online persuasion / John-Paul Micek and Deborah Micek. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: New York : Morgan James Publishing, [2006]Copyright date: ©2006
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Digital marketing strategy/ an integrated approach to online marketing/ Simon Kingsnorth by
Edition: 2nd revised edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London KoganPage 2019
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.872 KIN. Not available: TUS: Midlands, Main Library: Checked out (2).
Digital marketing / Dave Chaffey, Fiona Ellis-Chadwick. by
Edition: Seventh edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Harlow, England ; New York : Pearson, [2019]
Availability: Items available for loan: TUS: Midlands, Main Library (5)Location, call number: Athlone General Lending 658.872 CHA, ... Not available: TUS: Midlands, Main Library: Checked out (1).
The handbook of sustainable refurbishment : non-domestic buildings / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Sterling, VA : Earthscan : RIBA Publishing, 2009
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 690.24 BAK.
Online consumer behavior [electronic resource] : theory and research in social media, advertising, and e-tail / editor, Angeline G. Close. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: New York : Routledge, 2012
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
E-marketing [electronic resource] : applications of information technology and the internet within marketing / Cor Molenaar. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2012
Other title:
  • Electronic marketing
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
New developments in online marketing / edited by Stephen Tagg, Alan Stevenson and Tiziano Vescovi. [electronic resource] by Series: Key issues in marketing management
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Oxfordshire, England ; New York : Routledge, 2012Copyright date: ©2012
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Affected : emotionally engaging customers in the digital age / Cara Wrigley & Karla Straker. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Milton, Qld : John Wiley & Sons Australia, Ltd, 2018
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Business hack : the wealth dragon way to build a successful business in the digital age / John Lee. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Chichester, West Sussex, United Kingdom : Wiley, 2019
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Kellogg on branding in a hyper-connected world / edited by Alice M. Tybout, Tim Calkins. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : Wiley, [2019]Copyright date: ©2019
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Rehumanize your business : how personal videos accelerate sales and improve customer experience / Ethan Beute, Stephen Pacinelli. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : Wiley, [2019]Copyright date: ©2019
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott. [electronic resource] by
Edition: Sixth edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : Wiley, 2017Copyright date: ©2017
Other title:
  • New rules of marketing and PR
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Social Media Marketing : Welchen Nutzen haben soziale Netzwerke für Unternehmen? / Sascha Mihajlovic. [electronic resource] by Series: Bachelorarbeit
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hamburg : Bachelor + Master Publishing, 2013
Dissertation note: Dissertation--Hochschule für Oekonomie & Management, Düsseldorf, Deutschland, April 2012.
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Social Media Marketing : Chancen und Herausforderungen für Unternehmen / Eveline Scheerer. [electronic resource] by Series: Reihe Social Media ; Band 7
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hamburg [Germany] : Diplomica Verlag, 2013
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
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