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Digital marketing / Dave Chaffey, Fiona Ellis-Chadwick.

By: Contributor(s): Material type: TextTextPublisher: Harlow, England ; New York : Pearson, [2019]Edition: Seventh editionDescription: xxx, 545 pages, coloured illustrations, 27 cmContent type:
Media type:
Carrier type:
ISBN:
  • 9781292241579
Uniform titles:
  • Internet marketing.
Subject(s): DDC classification:
  • 658.872 CHA 23
Contents:
Part I.Digital marketing fundamentals 1.Introducing digital marketing 2.Online marketplace analysis: microenvironment 3.The digital macro-environment Part 2.Digital marketing strategy development 4.Dgital marketing strategy 5.Digital media and the marketing mix 6.Relationship marketing using digital platforms Part 3.Digital marketing: implementation and practice 7.Delivering the digital customer experience 8.Campaign planning for digital media 9.Marketing communications using digital media channels 10.Evaluation and improvement of digital channels performance
Holdings
Item type Current library Call number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.872 CHA (Browse shelf(Opens below)) Available 225148
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.872 CHA (Browse shelf(Opens below)) Available 225147
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.872 CHA (Browse shelf(Opens below)) Available 225146
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.872 CHA (Browse shelf(Opens below)) Available 224509
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.872 CHA (Browse shelf(Opens below)) Available 224511
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.872 CHA (Browse shelf(Opens below)) Checked out 02/10/2020 224510

Earlier editions published as: Internet marketing : strategy, implementation, and practice.

Part I.Digital marketing fundamentals 1.Introducing digital marketing 2.Online marketplace analysis: microenvironment 3.The digital macro-environment Part 2.Digital marketing strategy development 4.Dgital marketing strategy 5.Digital media and the marketing mix 6.Relationship marketing using digital platforms Part 3.Digital marketing: implementation and practice 7.Delivering the digital customer experience 8.Campaign planning for digital media 9.Marketing communications using digital media channels 10.Evaluation and improvement of digital channels performance

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