Digital marketing / Dave Chaffey, Fiona Ellis-Chadwick.
Material type: TextPublisher: Harlow, England ; New York : Pearson, [2019]Edition: Seventh editionDescription: xxx, 545 pages, coloured illustrations, 27 cmContent type:- 9781292241579
- Internet marketing.
- 658.872 CHA 23
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.872 CHA (Browse shelf(Opens below)) | Available | 225148 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.872 CHA (Browse shelf(Opens below)) | Available | 225147 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.872 CHA (Browse shelf(Opens below)) | Available | 225146 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.872 CHA (Browse shelf(Opens below)) | Available | 224509 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.872 CHA (Browse shelf(Opens below)) | Available | 224511 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.872 CHA (Browse shelf(Opens below)) | Checked out | 02/10/2020 | 224510 |
Earlier editions published as: Internet marketing : strategy, implementation, and practice.
Part I.Digital marketing fundamentals 1.Introducing digital marketing 2.Online marketplace analysis: microenvironment 3.The digital macro-environment Part 2.Digital marketing strategy development 4.Dgital marketing strategy 5.Digital media and the marketing mix 6.Relationship marketing using digital platforms Part 3.Digital marketing: implementation and practice 7.Delivering the digital customer experience 8.Campaign planning for digital media 9.Marketing communications using digital media channels 10.Evaluation and improvement of digital channels performance