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Digital marketing strategy/ an integrated approach to online marketing/ Simon Kingsnorth

By: Material type: TextTextPublisher: London KoganPage 2019Edition: 2nd revised editionDescription: xvii, 364 pages 30 cmISBN:
  • 9780749484224
  • 0749484225
Subject(s): DDC classification:
  • 658.872 KIN
Contents:
Introduction: how will this book transform your digital marketing strategy 1.The foundations of digital marketing Part one. Knowing your business objectives and your customer 2.Understanding the digital ecosystem 3.Integrating digital into wider organization strategy 4.Understanding the evolving digital consumer 5.Barriers, considerations and data protection in digital marketing strategy Part two.Integrating digital change into your wider organzation 7.Planning your digital marketing strategy - objectives, teams and budgeting Part three.Using channel strategy to reach your customers 8.SEO strategy and organic techniques 9.Building and optimizing a winning paid search strategy 10.Display advertising and programmatic targeting 11.Tailoring your social media strategy 12.Marketing automation, messaging and e-mail marketing - the unsung heroes 13.Lead generation that delivers results 14.Content strategy - a key pillar of success 15.Personalizing the customer journey and digital experience Part four. Conversion, retention and measurement 16.Effective design, e-commerce and user experience (UX) 17.Managing loyalty, CRM and data 18.Providing a smooth online service and customer experience 19.Measuring success through data analytics and reporting Part five.Tailoring your final digital marketing strategy 20.Putting together your digital marketing strategy
Holdings
Item type Current library Call number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.872 KIN (Browse shelf(Opens below)) Checked out 18/11/2022 224528
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.872 KIN (Browse shelf(Opens below)) Checked out 02/10/2020 224529
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.872 KIN (Browse shelf(Opens below)) Available 224530

Includes bibliographical references and index.

Introduction: how will this book transform your digital marketing strategy 1.The foundations of digital marketing Part one. Knowing your business objectives and your customer 2.Understanding the digital ecosystem 3.Integrating digital into wider organization strategy 4.Understanding the evolving digital consumer 5.Barriers, considerations and data protection in digital marketing strategy Part two.Integrating digital change into your wider organzation 7.Planning your digital marketing strategy - objectives, teams and budgeting Part three.Using channel strategy to reach your customers 8.SEO strategy and organic techniques 9.Building and optimizing a winning paid search strategy 10.Display advertising and programmatic targeting 11.Tailoring your social media strategy 12.Marketing automation, messaging and e-mail marketing - the unsung heroes 13.Lead generation that delivers results 14.Content strategy - a key pillar of success 15.Personalizing the customer journey and digital experience Part four. Conversion, retention and measurement 16.Effective design, e-commerce and user experience (UX) 17.Managing loyalty, CRM and data 18.Providing a smooth online service and customer experience 19.Measuring success through data analytics and reporting Part five.Tailoring your final digital marketing strategy 20.Putting together your digital marketing strategy

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