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Managing strategy / Cliff Bowman and David Asch. by
Material type: Text Text
Publication details: Basingstoke : Macmillan Business, 1996
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.4 BOW.
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Market segmentation : a step-by-step approach to creating profitable market segments / Malcolm McDonald and Ian Dunbar ; foreword by Sir Colin Marshall. by
Material type: Text Text
Publication details: Basingstoke : Macmillan Business, 1995
Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 658.83 MCD, ...
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Small business and entrepreneurship / edited by Paul Burns and Jim Dewhurst. by Series: Macmillan small business series
Edition: 2nd ed.
Material type: Text Text
Publication details: Basingstoke : Macmillan Business, 1996
Availability: Items available for loan: TUS: Midlands, Main Library (5)Location, call number: Athlone General Lending 338.642 BUR, ...
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Marketing : an introductory text / Martin Christopher and Malcolm McDonald. by
Material type: Text Text
Publication details: Basingstoke : Macmillan Business, 1995
Availability: Items available for loan: TUS: Midlands, Main Library (4)Location, call number: Athlone General Lending 658.8 CHR, ...
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Entrepreneurial marketing [electronic resource] : competing by challenging conventions / Ian Chaston. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Basingstoke : Macmillan Business, 2000
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Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
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