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		No cover image available Marketing matters [electronic resource] : a guide for health care executives / Richard K. Thomas, Michael Calhoun. by Thomas, Richard K, 1944- Calhoun, Michael, 1949- ProQuest (Firm) Series: Management series (Ann Arbor, Mich.) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Chicago, IL : Health Administration Press, c2007 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Wrestling with Starbucks [electronic resource] : conscience, capital, cappuccino / Kim Fellner. by Fellner, Kim, 1948- ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: New Brunswick, N.J. : Rutgers University Press, c2008 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Fuzzy sets in management, economics, and marketing [electronic resource] / editors, Constantin Zopounidis, Panos M. Pardalos, George Baourakis. by Zopounidis, Constantin Pardalos, P. M. (Panos M.), 1954- Baourakis, George ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: River Edge, N.J. : World Scientific, c2001 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Corporate cultures and global brands [electronic resource] / edited by Albrecht Rothacher. by Rothacher, Albrecht ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Hackensack, New Jersey : World Scientific Pub., c2004 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Marketing trends for organic food in the 21st century [electronic resource] / editor, George Baourakis. by Baourakis, George ProQuest (Firm) Series: Series on computers and operations research ; v. 3. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: [River Edge], NJ : World Scientific, c2004 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Marketing library and information services [electronic resource] : international perspectives / edited on behalf of IFLA by Dinesh K. Gupta ... [et al.]. by Gupta, Dinesh K ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: München : K. G. Saur, 2006 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available e-learning for management and marketing in libraries [electronic resource] / edité par/edited by Daisy McAdam. by IFLA Satellite Meeting (2003 : Geneva, Switzerland) McAdam, Daisy International Federation of Library Associations and Institutions ProQuest (Firm) Series: IFLA publications ; 115. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: München : K.G. Saur, 2005 Other title: e-formation pour le marketing et le management des bibliothèques Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Business-to-business Internet marketing [electronic resource] : seven proven strategies for increasing profits through internet direct marketing / Susan K. Jones. by Jones, Susan K ProQuest (Firm) Edition: 5th ed. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Gulf Breeze, FL : Maximum Press, c2009 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Tactical transparency [electronic resource] : how leaders can leverage social media to maximize value and build their brand / Shel Holtz, John C. Havens ; foreword by Lynne D. Johnson. by Holtz, Shel Havens, John C International Association of Business Communicators ProQuest (Firm) Edition: 1st ed. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: San Francisco, CA : Jossey-Bass, c2009 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Guerrilla marketing for dummies [electronic resource] / by Jonathan Margolis and Patrick Garrigan ; foreword by Jay Conrad Levinson. by Margolis, Jonathan Levinson, Jay Conrad ProQuest (Firm) Series: --For dummies Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Hoboken, NJ : Chichester : Wiley ; John Wiley [distributor], c2008 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Social media marketing [electronic resource] : an hour a day / Dave Evans. by Evans, Dave, 1956- ProQuest (Firm) Series: Serious skills Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Indianapolis, Ind. : Wiley, c2008 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available The manager's guide to competitive marketing strategies, third edition [electronic resource] / Norton Paley. by Paley, Norton ProQuest (Firm) Edition: 3rd ed. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: London : Thorogood, c2005 Other title: Competitive marketing strategies Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Response [electronic resource] : the complete guide to profitable direct marketing / Lois K. Geller. by Geller, Lois K, 1944- ProQuest (Firm) Edition: Rev. and expanded. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: New York : Oxford University Press, 2002 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Writing nonfiction [electronic resource] : turning thoughts into books / Dan Poynter. by Poynter, Dan ProQuest (Firm) Edition: 4th ed., rev. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Santa Barbara, Calif. : Para Pub., c2005 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available In search of the obvious [electronic resource] : the antidote for today's marketing mess / Jack Trout. by Trout, Jack ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Hoboken, N.J. : John Wiley & Sons, c2008 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Be a recruiting superstar [electronic resource] : the fast track to network marketing millions / Mary Christensen. by Christensen, Mary, 1951- ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: New York : American Management Association, c2008 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Managing brand you [electronic resource] : seven steps to creating your most successful self / Jerry S. Wilson and Ira Blumenthal. by Wilson, Jerry S Blumenthal, Ira ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: New York : AMACOM/American Management Association, c2008 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available The age curve [electronic resource] : how to profit from the coming demographic storm / Kenneth W. Gronbach. by Gronbach, Kenneth W American Management Association ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: New York : American Management Association, c2008 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Marketing higher education [electronic resource] : theory and practice / Felix Maringe and Paul Gibbs. by Maringe, Felix Gibbs, Paul ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Maidenhead, England ; New York : Open University Press, 2009 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Art market and connoisseurship [electronic resource] : a closer look at paintings by Rembrandt, Rubens and their contemporaries / edited by Anna Tummers and Koenraad Jonckheere. by Tummers, Anna Jonckheere, Koenraad ProQuest (Firm) Series: Amsterdam studies in the Dutch golden age Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Amsterdam : Amsterdam University Press, c2008 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Brand management for international hotels [electronic resource] / Maria Patricia. by Patricia, Maria ProQuest (Firm) Edition: 1st ed. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Chandni Chowk, Delhi : Global Media, 2009 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Latest trends in hotel industry [electronic resource] / Derrick Brody. by Brody, Derrick ProQuest (Firm) Edition: 1st ed. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Chandni Chowk, Delhi : Global Media, 2009 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Review of marketing research. Volume 5 [electronic resource] / edited by Naresh K. Malhotra. by Malhotra, Naresh K ProQuest (Firm) Series: Review of marketing research ; 5 Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Armonk, N.Y. : M. E. Sharpe, 2009 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Does marketing need reform? [electronic resource] : fresh perspectives on the future / Jagdish N. Sheth, Rajendra S. Sisodia, editors. by Sheth, Jagdish N Sisodia, Rajendra ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Armonk, N.Y. : M.E. Sharpe, c2006 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Review of marketing research. Volume 4 [electronic resource] / edited by Naresh K. Malhotra. by Malhotra, Naresh K ProQuest (Firm) Series: Review of marketing research ; 4 Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Armonk, N.Y. : London : M.E. Sharpe ; Eurospan [distributor], 2008 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Chaotics [electronic resource] : the business of managing and marketing in the age of turbulence / Philip Kotler and John A. Caslione. by Kotler, Philip Caslione, John A ProQuest (Firm) Edition: 1st ed. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: New York : American Management Association, c2009 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Digital engagement [electronic resource] : internet marketing that captures customers and builds intense brand loyalty / Leland Harden and Bob Heyman. by Harden, Leland Heyman, Bob, 1948- ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: New York : American Management Association, c2009 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Holy mavericks [electronic resource] : evangelical innovators and the spiritual marketplace / Shayne Lee and Phillip Luke Sinitiere. by Lee, Shayne Sinitiere, Phillip Luke ProQuest (Firm) Material type: Text; Format: electronic available online ; Nature of contents: ; Literary form: Not fiction Publication details: New York : New York University Press, c2009 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Join the conversation [electronic resource] : how to engage marketing-weary consumers with the power of community, dialogue, and partnership / Joseph Jaffe. by Jaffe, Joseph, 1970- ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Hoboken, N.J. : John Wiley & Sons, c2007 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Building an import/export business [electronic resource] / Kenneth D. Weiss. by Weiss, Kenneth D. (Kenneth Duane), 1940- ProQuest (Firm) Edition: 4th ed. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Hoboken, NJ : J. Wiley & Sons, 2008 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Accidental branding [electronic resource] : how ordinary people build extraordinary brands / David Vinjamuri. by Vinjamuri, David, 1964- ProQuest (Firm) Material type: Text; Format: electronic available online ; Nature of contents: ; Literary form: Not fiction Publication details: Hoboken, NJ : John Wiley & Sons, Inc., c2008 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available The contrarian effect [electronic resource] : why it pays (big) to take typical sales advice and do the opposite / Michael Port and Elizabeth Marshall. by Port, Michael, 1970- Marshall, Elizabeth, 1975- ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Hoboken, N.J. : John Wiley & Sons, c2008 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Subliminal persuasion [electronic resource] : influence & marketing secrets they don't want you to know / Dave Lakhani. by Lakhani, Dave, 1965- ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Hoboken, N.J. : John Wiley & Sons, c2008 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Multichannel marketing [electronic resource] : metrics and methods for on and offline success / Akin Arikan. by Arikan, Akin, 1969- ProQuest (Firm) Series: Serious skills Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Indianapolis, Ind. : Wiley Pub., c2008 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available How to market, advertise, and promote your business or service in your own backyard [electronic resource] / Tom Egelhoff. by Egelhoff, Tom ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Hoboken, N.J. : John Wiley & Sons, c2008 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Market research handbook [electronic resource]. by Hamersveld, Mario van Bont, Cees de, 1964- ProQuest (Firm) Edition: 5th ed. / edited by Mario van Hamersveld, Cees de Bont. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Chichester, West Sussex, England ; Hoboken, N.J.. : John Wiley & Sons, c2007 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available A master class in brand planning [electronic resource] : the timeless works of Stephen King / edited by Judie Lannon, Merry Baskin. by King, Stephen, 1931-2006 Lannon, Judie Baskin, Merry ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2007 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Sales therapy? [electronic resource] : effective selling for the small business owner / Grant Leboff. by Leboff, Grant ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Hoboken, NJ : Capstone Pub., c2007 Other title: Effective selling for the small business owner Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Creating market insight [electronic resource] : how firms create value from market understanding / Brian D Smith, Paul G. Raspin. by Smith, Brian D. (Brian David), 1961- Raspin, Paul G ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available CityEvents [electronic resource] : place selling in a media age / Ward Rennen. by Rennen, Ward ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Amsterdam : Vossiuspers UvA : Amsterdam University Press, c2007 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available A short course in international marketing blunders [electronic resource] : mistakes made by companies that should have known better / Michael White. by White, Michael, 1951- ProQuest (Firm) Series: Short course in international trade series Edition: 3rd ed. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Petaluma, CA : World Trade Press, c2009 Other title: International marketing blunders Mistakes made by companies that should have known better Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available A short course in international marketing [electronic resource] : approaching and penetrating the global marketplace / Jeffrey Edmund Curry. by Curry, Jeffrey E, 1953- ProQuest (Firm) Series: Short course in international trade series Edition: 3rd ed. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Petaluma, CA : World Trade Press, c2009 Other title: Approaching and penetrating the global marketplace International marketing Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Corporate power in global agrifood governance [electronic resource] / edited by Jennifer Clapp and Doris Fuchs. by Clapp, Jennifer, 1963- Fuchs, Doris A ProQuest (Firm) Series: Food, health, and the environment Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Cambridge, MA : MIT Press, c2009 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Mastering technical sales [electronic resource] : the sales engineer's handbook / John Care, Aron Bohlig. by Care, John, B.Sc Bohlig, Aron ProQuest (Firm) Series: Artech House technology management and professional development library Edition: 2nd. ed. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Boston, MA : Artech House, 2008 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Search engine optimization [electronic resource] : your visual blueprint to effective Internet marketing / Kristopher B. Jones. by Jones, Kristopher B ProQuest (Firm) Series: Visual read less, learn more Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Indianapolis, IN : Wiley, c2008 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Brand new China [electronic resource] : advertising, media, and commercial culture / Jing Wang. by Wang, Jing, 1950- ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Cambridge, Mass. : Harvard University Press, 2008 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Perspectives on marketing [electronic resource] / Jason I. Miletsky, Michael Hand. by Miletsky, Jason I Hand, Michael ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Boston, Mass. ; London : Course Technology, c2009 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Perspectives on branding [electronic resource] / Jason I. Miletsky, Genevieve Smith. by Miletsky, Jason I Smith, Genevieve ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Boston, Mass. ; London : Course Learning, c2009 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available New flows in global TV [electronic resource] / Albert Moran. by Moran, Albert ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Bristol ; Chicago : Intellect, 2009 Other title: New flows in global television Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Legal aspects of marketing in India [electronic resource]. by Sople, V. V ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: New Delhi : New Age International (P) Ltd., Publishers, c2004 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)