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Managing market relationships [electronic resource] : methodological and empirical insights / Adam Lindgreen. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Farnham, Surrey, England ; Burlington, VT : Gower Pub., c2008
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Brokers and bureaucrats [electronic resource] : building market institutions in Russia / Timothy Frye. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Ann Arbor : University of Michigan Press, c2000
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
A new brand of business [electronic resource] : Charles Coolidge Parlin, Curtis Publishing Company, and the origins of market research / Douglas B. Ward. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Philadelphia : Temple University Press, 2009
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Preference pollution [electronic resource] : how markets create the desires we dislike / David George. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Ann Arbor : University of Michigan Press, 2004
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Smart ball [electronic resource] : marketing the myth and managing the reality of major league baseball / Robert F. Lewis II. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Jackson : University Press of Mississippi, c2010
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Show sold separately [electronic resource] : promos, spoilers, and other media paratexts / Jonathan Gray. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: New York : New York University Press, 2010
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Ethical marketing and the new consumer [electronic resource] / Chris Arnold. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Chichester, U.K. : Wiley, 2009
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Guerrilla marketing goes green [electronic resource] : winning strategies to improve your profits and your planet / Jay Conrad Levinson and Shel Horowitz. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, NJ : Chichester : Wiley ; John Wiley [distributor], c2010
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Service science [electronic resource] : design for scaling and transformation / Cheng Hsu. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Singapore ; Hackensack, NJ : World Scientific, c2009
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Data-driven marketing [electronic resource] : the 15 metrics everyone in marketing should know / Mark Jeffery. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, c2010
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Selling Shaker [electronic resource] : the commodification of Shaker design in the twentieth century / Stephen Bowe and Peter Richmond. by Series: Value, art, politics ; 1.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Liverpool : Liverpool University Press, 2007
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Review of marketing research. Volume 6 [electronic resource] / Naresh K. Malhotra, editor. by Series: Review of marketing research
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Armonk, N.Y. : M.E. Sharpe, c2010
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Fundraising principles and practice [electronic resource] / Adrian Sargeant, Jen Shang. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: San Francisco : Jossey-Bass, c2010
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Export/import procedures and documentation [electronic resource] / Thomas E. Johnson and Donna L. Bade. by
Edition: Rev. and updated 4th ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: New York : AMACOM, c2010
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
If you build it will they come? [electronic resource] : three steps to test and validate any market opportunity / Rob Adams. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken : John Wiley & Sons, Inc., 2010
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Social media metrics [electronic resource] : how to measure and optimize your marketing investment / Jim Sterne. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, c2010
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Mastering the complex sale [electronic resource] : how to compete and win when the stakes are high! / Jeff Thull. by
Edition: 2nd ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, c2010
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
MySpace for musicians [electronic resource] : the comprehensive guide to marketing your music online / Fran Vincent. by
Edition: 2nd ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Boston, MA : Thomson Course Technology, 2011
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
The overloaded liberal [electronic resource] : shopping, investing, parenting, and other daily dilemmas in an age of political activism / Fran Hawthorne. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Boston : Beacon Press, c2010
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Marketing planning by design [electronic resource] : systematic planning for successful marketing strategy / Ralf E. Strauss. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Chichester, England ; Hoboken, NJ : Wiley, c2008
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Connective branding [electronic resource] : building brand equity in a demanding world / Claudia Fisher-Buttinger and Christine Vallaster. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, NJ : Wiley, c2008
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Marketing 3.0 [electronic resource] : from products to customers to the human spirit / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, Inc., 2010
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Roar! [electronic resource] : get heard in the sales and marketing jungle, a business fable / Kevin Daum, with Daniel A. Turner. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, Inc., 2010
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
The portable MBA [electronic resource] / edited by Kenneth M. Eades ... [et al.]. by
Edition: 5th ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, c2010
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
The on-demand brand [electronic resource] : 10 rules for digital marketing success in an anytime, everywhere world / Rick Mathieson. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: New York : American Management Association, c2010
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
The experience effect [electronic resource] : engage your customers with a consistent and memorable brand experience / Jim Joseph. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: New York : AMACOM, c2010
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
The nonprofit marketing guide [electronic resource] : high-impact, low-cost ways to build support for your good cause / Kivi Leroux Miller ; foreword by Katya Andresen. by Series: Jossey-Bass nonprofit guidebook series ; 10.
Edition: 1st ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: San Francisco : Jossey-Bass, 2010
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Innovation and marketing in the video game industry [electronic resource] : avoiding the performance trap / David Wesley and Gloria Barczak. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Farnham [Surrey, England] : Gower, c2010
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone Online eBook, ...
The linked photographers' guide to online marketing and social media [electronic resource] / Lindsay Adler and Rosh Sillars. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Boston, Mass. : Course Technology, 2011
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Positioning for professionals [electronic resource] : how professional knowledge firms can differentiate their way to success / Tim Williams. by Series: Wiley advisor
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, c2010
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
The creative writer's survival guide [electronic resource] : advice from an unrepentant novelist / John McNally. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Iowa City : University of Iowa Press, 2010
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Buying and selling laboratory instruments [electronic resource] : a practical consulting guide / Marvin C. McMaster. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, NJ : Wiley, c2010
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Customer experience management [electronic resource] : a revolutionary approach to connecting with your customers / Bernd H. Schmitt. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: New York : Wiley, c2003
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Perspectives on social media marketing [electronic resource] : the agency perspective/the brand perspective / Stephanie Agresta, B. Bonin Bough. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Boston, MA : Course Technology, c2011
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Mission-based marketing [electronic resource] : positioning your not-for-profit in an increasingly competitive world / Peter C. Brinckerhoff. by
Edition: 3rd ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, NJ : John Wiley & Sons, c2010
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Kellogg on marketing [electronic resource] / edited by Alice Tybout, Bobby J. Calder. by
Edition: 2nd ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, NJ : Wiley, 2010
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Cultures of commodity branding [electronic resource] / Andrew Bevan, David Wengrow, editors. by Series: Publications of the Institute of Archaeology, University College London
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Walnut Creek, CA : Left Coast Press, c2010
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
International marketing [electronic resource] : (text and cases) / Francis Cherunilam. by
Edition: Rev. ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Mumbai [India] : Himalaya Pub. House, 2010
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Marketing research [electronic resource] / Suja R. Nair. by
Edition: Rev. ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Mumbai [India] : Himalaya Pub. House, 2009
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Principles of marketing [electronic resource] / S.A. Sherlekar, K. Nirmala Prasad, S.J. Salvadore Victor. by
Edition: Rev. ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Mumbai [India] : Himalaya Pub. House, 2010
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
International trade and export management [electronic resource] / Francis Cherunilam. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Mumbai [India] : Himalaya Pub. House, 2010
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Principles of marketing [electronic resource] / S.G. Hundekar. by
Edition: Rev. ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Mumbai : Himalaya Pub. House, 2010
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Marketing management [electronic resource] / K. Karunakaran. by
Edition: 2nd rev. & enl. ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Mumbai [India] : Himalaya Pub. House, 2008
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Consumer behaviour and marketing research [electronic resource] : (text and cases) / Suja R. Nair. by
Edition: Rev. ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Mumbai [India] : Himalaya Pub. House, 2009
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Marketing management [electronic resource] / K. Ramachandra, B. Chandrashekara, S. Shivakumar. by
Edition: Rev. ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Mumbai [India] : Himalaya Pub. House, 2010
Other title:
  • Marketing management : (including skill development)
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Modern marketing research [electronic resource] / M.N. Mishra. by
Edition: Rev. ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Mumbai [India] : Himalaya Pub. House, 2008
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Marketing research [electronic resource] / C.N. Sontakki. by
Edition: Rev. ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Mumbai : Himalaya Pub. House, 2010
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Marketing management [electronic resource] / S.A. Sherlekar, E. Gordon. by
Edition: Rev. ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Mumbai [India] : Himalaya Pub. House, 2010
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Internet marketing of tourism [electronic resource] / N.S. Bisht, Rakesh Belwal, Sweta Pande. by
Edition: Rev. ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Mumbai [India] : Himalaya Pub. House, 2010
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
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