Marketing planning by design [electronic resource] : systematic planning for successful marketing strategy / Ralf E. Strauss.
Material type: TextPublication details: Chichester, England ; Hoboken, NJ : Wiley, c2008.Description: xviii, 350 p. : ill., plansSubject(s): Genre/Form: DDC classification:- 658.8/02 22
- HF5415.13 .S8789 2008
Item type | Current library | Call number | Status | Date due | Barcode | |
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Ebook | TUS: Midlands, Main Library Athlone Online | eBook (Browse shelf(Opens below)) | Available |
Includes bibliographical references (p. [303]-328) and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.