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Marketing planning by design [electronic resource] : systematic planning for successful marketing strategy / Ralf E. Strauss.

By: Contributor(s): Material type: TextTextPublication details: Chichester, England ; Hoboken, NJ : Wiley, c2008.Description: xviii, 350 p. : ill., plansSubject(s): Genre/Form: DDC classification:
  • 658.8/02 22
LOC classification:
  • HF5415.13 .S8789 2008
Online resources:
Holdings
Item type Current library Call number Status Date due Barcode
Ebook TUS: Midlands, Main Library Athlone Online eBook (Browse shelf(Opens below)) Available

Includes bibliographical references (p. [303]-328) and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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