Marketing research [electronic resource] / Suja R. Nair.
Material type: TextPublication details: Mumbai [India] : Himalaya Pub. House, 2009.Edition: Rev. edDescription: 276 p. : illSubject(s): Genre/Form: LOC classification:- HF5415.2 .N35 2009
Item type | Current library | Call number | Status | Date due | Barcode | |
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Ebook | TUS: Midlands, Main Library Athlone Online | eBook (Browse shelf(Opens below)) | Available |
Includes bibliographical references.
Includes bibliographical references and index.
pt. 1. Introduction, nature and scope of marketing research -- pt. 2. Methods of collecting data -- pt. 3. Research process & analysis -- pt. 4. Information and applications of marketing research -- pt. 5. Cases.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.