Principles of marketing [electronic resource] / S.G. Hundekar.
Material type: TextPublication details: Mumbai : Himalaya Pub. House, 2010.Edition: Rev. edDescription: 209 p. : illSubject(s): Genre/Form: LOC classification:- HF5415 .H86 2010
Item type | Current library | Call number | Status | Date due | Barcode | |
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Ebook | TUS: Midlands, Main Library Athlone Online | eBook (Browse shelf(Opens below)) | Available |
"First edition."
unit 1. Marketing and core concepts -- unit 2. Marketing environment (micro & macro) -- unit 3. Developing the marketing mix-II (indirect & price) -- unit 4. Developing the marketing mix-II (promotion & distribution) -- unit 5. Marketing in the digital age.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.