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Selling British Columbia [electronic resource] : tourism and consumer culture, 1890-1970 / Michael Dawson. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Vancouver : UBC Press, 2004
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Brands laid bare [electronic resource] : using market research for evidence-based brand management / Kevin Ford. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2005
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Brand stretch [electronic resource] : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / by David Taylor. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Chichester, England ; Hoboken, NJ : J. Wiley, c2004
Other title:
  • Brandstretch
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
The professional services firm bible [electronic resource] / John Baschab, Jon Piot. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, NJ : John Wiley & Sons, c2005
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Nonprofit internet strategies [electronic resource] : best practices for marketing, communications, and fundraising success / [edited by] Ted Hart, James M. Greenfield, Michael Johnston. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, c2005
Other title:
  • Internet strategies
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Data mining techniques [electronic resource] : for marketing, sales, and customer relationship management / Michael J.A. Berry, Gordon S. Linoff. by
Edition: 2nd ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Indianapolis, Ind. : Wiley Pub., c2004
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Marketing for sustainability [electronic resource] : towards transactional policy-making / edited by Gerard Bartels and Wil Nelissen. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Amsterdam ; Washington, D.C. : Tokyo : IOS Press ; Ohmsha, c2002
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Conquering consumerspace [electronic resource] : marketing strategies for a branded world / Michael R. Solomon. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: New York : AMACOM, c2003
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
The marketing plan [electronic resource] : how to prepare and implement it / William M. Luther. by
Edition: 3rd ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: New York : AMACOM, 2001
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Deploying Visual FoxPro solutions [electronic resource] / Rick Schummer, Rick Borup, Jacci Adams. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Whitefish Bay, WI : Hentzenwerke Publishing, c2004
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Millennial monsters [electronic resource] : Japanese toys and the global imagination / Anne Allison ; foreword by Gary Cross. by Series: Asia--local studies/global themes ; 13.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Berkeley : University of California Press, c2006
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Reflections on business-to-business marketing in the twenty-first century [electronic resource] / Judy Zolkiewski. by Series: European Journal of Marketing ; v.40, no. 3/4
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2006
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Consumption, culture and consumer life-choices in Australia [electronic resource] / guest editor, Paul Henry. by Series: Qualitative Market Research, an International Journal ; v.9, no. 2
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2006
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Marketing education [electronic resource] : constructing the future / guest editor Val Cox. by Series: Marketing Intelligence & Planning ; v.24, no. 3
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2006
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Relationship theory and business markets [electronic resource] / guest editors Michael Kleinaltenkamp and Michael Ehret. by Series: Journal of Business & Industrial Marketing ; v.21, no. 2
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2006
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Mastering marketing [electronic resource] : a comprehensive introduction to the skills of developing and defending your company's revenue / Ian Ruskin-Brown. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London : Thorogood, 2006
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Antitrust policy and vertical restraints [electronic resource] / Robert W. Hahn, editor. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Washington, D.C. : AEI-Brookings Joint Center for Regulatory Studies, c2006
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Marketing to China in China and from China [electronic resource]. by Series: Marketing Intelligence & Planning ; 24, no. 4
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2006
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Issues and advances in international marketing research [electronic resource] / guest editors: Rudolf R. Sinkovics and Thomas Salzberger. by Series: International Marketing Review ; 23, no. 4
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2006
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Global trends and challenges in services [electronic resource] / guest editors: Marianna Sigala and Evangelos Christou. by Series: Managing Service Quality, an international journal ; 16, no. 4
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2006
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Consumer empowerment [electronic resource] / guest editor: Len Tiu Wright. by Series: European Journal of Marketing ; 40, no. 9/10
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2006
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Markets and marketing [electronic resource] : an Emerald guide. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2005
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Building a brand [electronic resource] : an Emerald guide. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2004
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Marketing in the 21st century [electronic resource] : an Emerald guide. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2004
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
A portrait of the visual arts [electronic resource] : meeting the challenges of a new era / Kevin F. McCarthy ... [et al.]. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Santa Monica, CA : RAND Corp., 2005
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
From submarines to suburbs [electronic resource] : selling a better America, 1939-1959 / Cynthia Lee Henthorn. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Athens, Ohio : Ohio University Press, c2006
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Emerging paradigms in the Indian marketplace [electronic resource] / guest editor: Paurav Shukla. by Series: Asia Pacific Journal of Marketing and Logistics ; 18, no. 4
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2006
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Celebrating 20 years of publishing B2B research [electronic resource] / guest editors: Angela Hausman and Wesley J. Johnston. by Series: Journal of Business & Industrial Marketing ; 21, no. 7
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2006
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Strategic pricing [electronic resource] / guest editors: Hooman Estelami and Sarah Maxwell. by Series: Journal of Product & Brand Management ; 15, no. 6
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2006
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Strategic relevance of the marketing-sales interface [electronic resource] / guest editor: Paul Matthyssens. by Series: Journal of Business & Industrial Marketing ; 21, no. 6
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2006
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Pink tourism [electronic resource] : holidays of gay men and lesbians / Howard L. Hughes. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Wallingford : CABI, 2006
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Profits before people? [electronic resource] : ethical standards and the marketing of prescription drugs / Leonard J. Weber. by Series: Bioethics and the humanities
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bloomington : Indiana University Press, c2006
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Lists:
Developments in human observation methodologies [electronic resource] / guest editore Nick Lee and Amanda J. Broderick. by Series: Qualitative Market Research, an international journal ; 10, no. 2
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2007
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Challenging business relationships [electronic resource] / guest editors Per Vagn Freytag and Thomas Ritter. by Series: Journal of Business & Industrial Marketing ; 22, no. 3
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2007
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
The marketing challenges within the enlarged single European market [electronic resource] / guest editor Stanley Paliwoda. by Series: European Journal of Marketing ; 41, no. 3/4
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2007
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Business-to-business marketing practices in China [electronic resource] / guest editor Brian Lowe. by Series: Journal of Business & Industrial Marketing ; 22, no. 2
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2007
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Focus on markets and marketing [electronic resource] / guest editor Patricia Coate. by Series: Business strategy series ; 8, no. 2.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2007
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Recreational and environmental markets for forest enterprises [electronic resource] : a new approach towards marketability of public goods / U. Mantau ... [et al.]. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Wallingford, Oxon, UK ; New York : CABI Pub., c2001
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Niche envy [electronic resource] : marketing discrimination in the digital age / Joseph Turow. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Cambridge, Mass. : MIT Press, c2006
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Marketing information products and services [electronic resource] : a primer for librarians and information professionals / editors, Abhinandan K. Jain ... [et al.]. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Ottawa : New Delhi : International Development Research Centre ; Tata McGraw-Hill Pub. Co., c1999
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Handbook of markets and economies [electronic resource] : East Asia, Southeast Asia, Australia, New Zealand / Anthony Pecotich and Clifford J. Shultz II, editors ; foreword by John O'Shaughnessy. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Armonk, N.Y. : M.E. Sharpe, c2006
Other title:
  • East Asia, Southeast Asia, Australia, New Zealand
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
3G marketing on the internet [electronic resource] : third generation internet marketing strategies for online success / Susan Sweeney, Andy MacLellan, Ed Dorey. by
Edition: 7th ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Gulf Breeze, FL : Maximum Press, c2006
Other title:
  • Three G marketing on the internet
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Naked marketing [electronic resource] : the bare essentials / Robert Grede. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Milwaukee, WI : Marquette University Press, c2005
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Good deeds, good design [electronic resource] : community service through architecture / edited by Bryan Bell. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: New York : Princeton Architectural Press, c2004
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Contemporary thinking, topics and trends in international branding, part 1 [electronic resource] / guest editors T.C. Melewar and Joseann Small. by Series: International Marketing Review ; 24, no. 3
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford : Emerald Group Press, c2007
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Medicine and the market [electronic resource] : equity v. choice / Daniel Callahan, Angela A. Wasunna. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Baltimore : Johns Hopkins University Press, 2006
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Podcasting for profit [electronic resource] : a proven 7-step plan to help individuals and businesses generate income through audio and video podcasting / Leesa Barnes. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Gulf Breeze, FL : Maximum Press, 2008
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Beyond buzz [electronic resource] : the next generation of word-of-mouth marketing / Lois Kelly. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: New York : AMACOM, c2007
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Be a network marketing superstar [electronic resource] : the one book you need to make more money than you ever thought possible / Mary Christensen ; with Wayne Christensen. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: New York : AMACOM, c2007
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
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