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		No cover image available Brand new China [electronic resource] : advertising, media, and commercial culture / Jing Wang. by Wang, Jing, 1950- ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Cambridge, Mass. : Harvard University Press, 2008 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available The scientific basis of tobacco product regulation [electronic resource] : second report of a WHO study group. by World Health Organization WHO Study Group on Tobacco Product Regulation ProQuest (Firm) Series: Technical report series (World Health Organization) ; 951. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Geneva : World Health Organization, 2008 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Consumer behaviour and advertising management [electronic resource] / Matin Khan. by Khan, Matin A ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: New Delhi : New Age International (P) Ltd., Publishers, c2006 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available All-out for victory! [electronic resource] : magazine advertising and the World War II home front / John Bush Jones. by Jones, John Bush ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Waltham, Mass. : Hanover [N.H.] : Brandeis University Press ; Published by University Press of New England, c2009 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Signs in America's auto age [electronic resource] : signatures of landscape and place / by John A. Jakle and Keith A. Sculle. by Jakle, John A ProQuest (Firm) Series: American land and life series Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Iowa City : University of Iowa Press, 2004 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Show sold separately [electronic resource] : promos, spoilers, and other media paratexts / Jonathan Gray. by Gray, Jonathan (Jonathan Alan) ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: New York : New York University Press, 2010 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Advertising and Chinese society [electronic resource] : impacts and issues / edited by Hong Cheng, Kara Chan. by Chan, Kara K. W Cheng, Hong ProQuest (Firm) Edition: 1st ed. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: [Frederiksberg, Denmark] : Portland, OR : Copenhagen Business School Press ; Distribution, International Specialized Book Services, 2009 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Advanced Google AdWords [electronic resource] / Brad Geddes. by Geddes, Brad ProQuest (Firm) Edition: 1st ed. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Hoboken, N.J. : Wiley, 2010 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Report on the scientific basis of tobacco product regulation [electronic resource] : third report of a WHO study group. by World Health Organization WHO Study Group on Tobacco Product Regulation ProQuest (Firm) Series: Technical report series (World Health Organization) ; 955. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Geneva : World Health Organization, 2010 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Advertising, sales and promotion management [electronic resource] / S.A. Chunwalla. by Chunawalla, S. A ProQuest (Firm) Edition: Rev. ed. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Mumbai [India] : Himalaya Pub. House, 2008 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Foundations of advertising [electronic resource] : theory & practice / S.A. Chunawalla, K.C. Sethia. by Chunawalla, S. A Sethia, K. C ProQuest (Firm) Edition: Rev. ed. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Mumbai : Himalaya Pub. House, 2008 Other title: Foundations of advertising : theory and practice Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available First steps in advertising and sales promotion [electronic resource] / S.A. Chunawalla. by Chunawalla, S. A ProQuest (Firm) Edition: Rev. ed. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Mumbai [India] : Himalaya Pub. House, 2010 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Advertising and personal selling [electronic resource] / Namita Rajput, Neeru Vasishth. by Rajput, Namita Vasishth, Neeru ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Mumbai [India] : Himalaya Pub. House, 2008 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Teleadvertising and children [electronic resource] / S.K. Bansal. by Bansal, S. K ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Jaipur, India : Oxford Book Co., 2008 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available The copywriting sourcebook [electronic resource] : how to write better copy, faster : for everything from ads to websites / Andy Maslen. by Maslen, Andy ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: London : Marshall Cavendish Business, 2010 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Breakthrough nonprofit branding [electronic resource] : seven principles for powering extraordinary results / Jocelyne Daw ... [et al.]. by Daw, Jocelyne ProQuest (Firm) Series: AFP/Wiley fund development series ; 188. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Hoboken, N.J. : Wiley, 2011 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Advertising empire [electronic resource] : race and visual culture in imperial Germany / David Ciarlo. by Ciarlo, David ProQuest (Firm) Series: Harvard historical studies ; v. 171. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Cambridge, Mass. : Harvard University Press, c2011 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Emotions, advertising and consumer choice [electronic resource] / Flemming Hansen & Sverre Riis Christensen ; with research assistance by Steen Lundsteen. by Hansen, Flemming Christensen, Sverre Riis ProQuest (Firm) Edition: 1st ed. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: [Denmark] : Copenhagen Business School Press, 2007 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available The persuasive power of campaign advertising [electronic resource] / Travis N. Ridout, Michael M. Franz. by Ridout, Travis N, 1974- Franz, Michael M, 1976- ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Philadelphia : Temple University Press, 2011 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Noise wars [electronic resource] : compulsory media and our loss of autonomy / Robert Freedman. by Freedman, Robert, 1960- ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: New York : Algora Pub., c2009 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Making war, making women [electronic resource] : femininity and duty on the American home front, 1941-1945 / Melissa A. McEuen. by McEuen, Melissa A, 1961- ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Athens : University of Georgia Press, c2011 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Killer Facebook ads [electronic resource] : master cutting-edge Facebook advertising techniques / Marty Weintraub. by Weintraub, Marty, 1959- ProQuest (Firm) Series: Serious skills Edition: 1st ed. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: San Francisco : John Wiley & Sons, Inc., 2011 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Food is love [electronic resource] : food advertising and gender roles in modern America / Katherine J. Parkin. by Parkin, Katherine J ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Philadelphia [Pa.] : University of Pennsylvania Press, 2006 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Mobile communication and the protection of children [electronic resource] / door Rebecca Ong Yoke Chan geboren te Maleisi i͡n 1961. by Ong, Rebecca, 1961- E.M. Meijers Instituut ProQuest (Firm) Series: Meijersreeks ; MI 175. \| SIKS dissertation series ; no. 2010-10. Material type: Text; Format: electronic available online ; Literary form: Not fiction Language: English Summary language: Dutch Publication details: Leiden : Leiden University Press, 2010 Dissertation note: Thesis (Doctoral)--University of Leiden, 2010. Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available YouTube and video marketing [electronic resource] : an hour a day / Greg Jarboe. by Jarboe, Greg, 1949- ProQuest (Firm) Series: Serious skills Edition: 2nd ed. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Indianapolis, IN : Wiley Pub., c2012 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		Social media marketing / Trac L. Tuten, Michael R. Solomon. by Tuten, Tracy L, 1967- [author.] Solomon, Michael R [author.] Solomon, Michael R Edition: International edition. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Boston, [Massachusetts] : Pearson Education International, [2013] Availability: Items available for loan: TUS: Midlands, Main Library (5)Location, call number: Athlone General Lending 658.872 TUT, ... Place hold Place recall Add to cart (remove)
		Sonic branding : an introduction / Daniel M. Jackson ; edited by Paul Fulberg. by Jackson, Daniel M Fulberg, Paul Fulberg, Paul, 1973- Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Basingstoke : Palgrave Macmillan, 2003 Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 659.14 JAC. Place hold Place recall Add to cart (remove)
		No cover image available Envisioning collaboration [electronic resource] : group verbal-visual composing in a system of creativity / Geoffrey A. Cross. by Cross, Geoffrey A ProQuest (Firm) Series: Baywood's technical communications series (Unnumbered) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Amityville, N.Y. : Baywood Pub. Co., c2011 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Daisy petals and mushroom clouds [electronic resource] : LBJ, Barry Goldwater, and the ad that changed American politics / Robert Mann. by Mann, Robert, 1958- ProQuest (Firm) Material type: Text; Format: electronic available online ; Nature of contents: ; Literary form: Not fiction Publication details: Baton Rouge : Louisiana State University Press, 2011 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Brandishing the First Amendment [electronic resource] : commercial expression in America / Tamara R. Piety. by Piety, Tamara R ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Ann Arbor : University of Michigan Press, 2012 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Advanced google adwords [electronic resource] / Brad Geddes. by Geddes, Brad ProQuest (Firm) Edition: 2nd ed. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Indianapolis, IN : Wiley, 2012 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Brand advocates [electronic resource] : turning enthusiastic customers into a powerful marketing force / Rob Fuggetta. by Fuggetta, Rob ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Hoboken, N.J. : Wiley, 2012 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Brainfluence [electronic resource] : 100 ways to persuade and convince customers with neuromarketing / Roger Dooley. by Dooley, Roger, 1952- ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Hoboken, N.J. : Wiley, c2012 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Display advertising [electronic resource] : an hour a day / David Booth, Corey Koberg. by Booth, David Koberg, Corey ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Indianapolis, IN : Chichester : Wiley ; John Wiley [distributor], 2012 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Fashion marketing communications [electronic resource] / Gaynor Lea-Greenwood. by Lea-Greenwood, Gaynor ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Chichester : John Wiley & Sons, Ltd., 2013 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Mobilized marketing [electronic resource] : how to drive sales, engagement, and loyalty through mobile devices / Jeff Hasen. by Hasen, Jeff, 1958- ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Hoboken, N.J. : Wiley, 2012 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Seducing the subconscious [electronic resource] : the psychology of emotional influence in advertising / Robert Heath. by Heath, Robert, 1947- ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Chichester, West Sussex ; Hoboken, NJ : Wiley, 2012 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Hey, Whipple, squeeze this! [electronic resource] : the classic guide to creating great advertising / by Luke Sullivan ; with Sam Bennett. by Sullivan, Luke Bennett, Sam ProQuest (Firm) Edition: 4th ed. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Hoboken, N.J. : Wiley, 2012 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		How cool brands stay hot : branding to generation Y / Joeri van den Bergh, Mattias Behrer. by Bergh, Joeri van den, 1971- Behrer, Mattias Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: London : Kogan Page, 2013 Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.827 BER. Place hold Place recall Add to cart (remove)
		No cover image available Street-smart advertising [electronic resource] : how to win the battle of the buzz / Margo Berman. by Berman, Margo, 1947- ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Lanham, Md. : Rowman & Littlefield Publishers, 2010 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Madison Avenue and the color line [electronic resource] : African Americans in the advertising industry / Jason Chambers. by Chambers, Jason ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Philadelphia, Pa. : University of Pennsylvania Press, c2008 Other title: African Americans in the advertising industry Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available The visible librarian [electronic resource] : asserting your value with marketing and advocacy / Judith A. Siess. by Siess, Judith A ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Chicago : American Library Association, 2003 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Advertising at war [electronic resource] : business, consumers, and government in the 1940s / Inger L. Stole. by Stole, Inger L ProQuest (Firm) Series: History of communication Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Urbana : University of Illinois Press, c2012 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		Restaurant marketing strategies : dramatically improve your restaurant profits while spending less money / Jose Luis Riesco. by Riesco, José Luis Material type: Text; Format: print ; Literary form: Not fiction Publication details: [United States] : Timeless Motivation Press, c2009 Other title: Marketing strategies : dramatically improve your restaurant profits while spending less money. Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 647.95 RIE. Place hold Place recall Add to cart (remove)
		No cover image available Yankee don't go home [electronic resource] : Mexican nationalism, American business culture, and the shaping of modern Mexico, 1920-1950 / Julio Moreno. by Moreno, Julio, 1970- ProQuest (Firm) Series: Luther Hartwell Hodges series on business, society, and the state Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: General; Publication details: Chapel Hill : University of North Carolina Press, c2003 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		Taken by surprise : cutting-edge collaborations between designers, artists, and brands / [edited by Robert Klanten, Sven Ehmann, and Anna Sinofzik ; text and preface by Anna Sinofzik]. by Klanten, Robert Ehmann, Sven Sinofzik, Anna Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Berlin : Gestalten, 2012 Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 745.1 KLA. Place hold Place recall Add to cart (remove)
		Hidden persuasion : 33 psychological influence techniques in advertising / Andrews, Van Leeuwen & Van Baaren. by Andrews, Marc [author.] Leeuwen, Matthijs van [author.] Baaren, Rickert Bart van, 1975- [author.] Leeuwen, Mattheis Lars van, 1980- [author] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Amsterdam : Bis 2013 Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 070.4 AND. Place recall Add to cart (remove)
		No cover image available The passion conversation [electronic resource] : understanding, sparking, and sustaining word of mouth marketing / Robbin Phillips ... [et al.]. by Phillips, Robbin ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Hoboken, N.J. : John Wiley & Sons, Inc., 2013 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Copywriting [electronic resource] : successful writing for design, advertising, and marketing / Mark Shaw. by Shaw, Mark, 1965- ProQuest (Firm) Edition: 2nd ed. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: London : Laurence King, 2012 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Freud on Madison Avenue [electronic resource] : motivation research and subliminal advertising in America / Lawrence R. Samuel. by Samuel, Lawrence R ProQuest (Firm) Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Philadelphia : University of Pennsylvania Press, c2010 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)

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