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Hidden persuasion : 33 psychological influence techniques in advertising / Andrews, Van Leeuwen & Van Baaren.

By: Contributor(s): Material type: TextTextPublisher: Amsterdam : Bis 2013Description: 191 pages : illustrations (black and white, and colour) ; 25 cmISBN:
  • 9789063693145 (hbk.) :
  • 9063693141
Subject(s): DDC classification:
  • 070.4 AND
Contents:
Acknowleding resistance -- Fluency -- Foot-in-the-door -- Promised land -- Self-persuasion -- Altercasting -- Social proof -- Guarantees -- Attractiveness -- Humor -- Scarcity -- Fleeting attraction -- Decoy -- Thats not all -- Mere exposure -- Anchoring -- Astroturfing -- Anthropomorphism -- Truestworthiness -- Disrupt & reframe -- Metaphors -- Implementation intentions -- Reciprocity -- God terms -- Sex -- Authority -- Loss or gain -- Recency & primacy -- Fear appeals -- Doublespeak -- Projection -- Door-in-the-face -- Subliminals.
Summary: Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behaviour and choices. What is the secret power of these messages? How do they succeed in changing our behavior? The techniques range from influence essentials to more obscure and insidious ones. The reader will gain deep insights into how visual means are constructed to influence behaviour and decision making on an unconscious level. All techniques are supported by rich visual references and additional information on the psychology of behaviour change.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Two Hour Loan TUS: Midlands, Main Library Athlone General Lending 070.4 AND (Browse shelf(Opens below)) 1 Available 217744

Includes bibliographical references.

Acknowleding resistance -- Fluency -- Foot-in-the-door -- Promised land -- Self-persuasion -- Altercasting -- Social proof -- Guarantees -- Attractiveness -- Humor -- Scarcity -- Fleeting attraction -- Decoy -- Thats not all -- Mere exposure -- Anchoring -- Astroturfing -- Anthropomorphism -- Truestworthiness -- Disrupt & reframe -- Metaphors -- Implementation intentions -- Reciprocity -- God terms -- Sex -- Authority -- Loss or gain -- Recency & primacy -- Fear appeals -- Doublespeak -- Projection -- Door-in-the-face -- Subliminals.

Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behaviour and choices. What is the secret power of these messages? How do they succeed in changing our behavior? The techniques range from influence essentials to more obscure and insidious ones. The reader will gain deep insights into how visual means are constructed to influence behaviour and decision making on an unconscious level. All techniques are supported by rich visual references and additional information on the psychology of behaviour change.

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