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The handbook of international advertising research / edited by Hong Cheng. [electronic resource] by Series: Handbooks in communication and media
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Malden, Massachusetts : John Wiley & Sons, 2014Copyright date: ©2014
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Effect of solution transition on steering the sales force : for new marketing and sales metrics / Julien Schnerrer. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hamburg, Germany : Anchor Academic Publishing, 2014Copyright date: ©2014
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Journal of historical research in marketing [electronic resource] . Volume 4, no. 1, Evolution of key terms in marketing : a selection of the key papers / Guest editor: Ben Wooliscroft. by Series: Journal of historical research in marketing ; 4, no. 1
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2012
Other title:
  • JHRM
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Journal of historical research in marketing. Volume 3, Number 2, 2011 [electronic resource] / editor, Brian Jones. by Series: Journal of historical research in marketing ; v. 3, no. 2 2011
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bingley, U.K. : Emerald Group Pub. Ltd., 2011]
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Measurement and research methods in international marketing [electronic resource] / edited by Marko Sarstedt, Manfred Schwaiger, Charles R. Taylor. by Series: Advances in international marketing ; v. 22.
Edition: 1st ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bingley, U.K. : Emerald, 2011
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Tourism-marketing performance metrics and usefulness auditing of destination websites [electronic resource] / edited by Arch G. Woodside. by Series: Advances in culture, tourism and hospitality research ; v. 4.
Edition: 1st ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bingley, U.K. : Emerald, 2010
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Retailing beyond the shop [electronic resource] : Britain c.1400-1900 / guest editors, John Benson and Laura Ugolini. by Series: Journal of historical research in marketing ; v. 2, no. 3
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: [Bradford, England] : Emerald, 2010
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Projective techniques [electronic resource] / guest editors, Clive R. Boddy and Robin Croft. by Series: Qualitative Market Research ; v. 13, no. 4
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: [Bradford, England] : Emerald, 2010
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Research in consumer behavior. Volume 12 [electronic resource] / edited by Russell W. Belk. by Series: Research in consumer behavior ; v. 12.
Edition: 1st ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bingley [England] : Emerald Group, c2010
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Customer satisfaction research management : a comprehensive guide to integrating customer loyalty and satisfaction metrics in the management of complex organizations / Derek R. Allen. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Milwaukee, Wisconsin : ASQ Quality Press, 2004Copyright date: ©2004
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
The handbook of mobile market research : tools and techniques for market researchers / Ray Poynter, Navin Williams, Sue York. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Chichester, England : Wiley, 2014Copyright date: ©2014
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Online panel research : a data quality perspective / Callegaro, Mario [and five others], editors. [electronic resource] by Series: Wiley series in survey methodology
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: West Sussex, England : John Wiley & Sons, 2014Copyright date: ©2014
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Field guide to case study research in business-to -business marketing and purchasing / edited by Arch G. Woodside, Hugh M. Pattinson, Roger Marshall ; contributors Ronny Behrens [and twenty five others]. [electronic resource] by Series: Advances in business marketing & purchasing ; Volume 21.
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Bingley, England : Edward Elgar, 2014Copyright date: ©2014
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Review of marketing research. Vol. 1 [electronic resource] / Naresh K. Malhotra, editor. by Series: Review of marketing research
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Armonk, N.Y. : M.E. Sharpe, 2005
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Review of marketing research. Vol. 2 [electronic resource] / Naresh K. Malhotra, editor. by Series: Review of marketing research
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Armonk, N.Y. : M.E. Sharpe, 2006
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Review of marketing research. Vol. 3 [electronic resource] / Naresh K. Malhotra, editor. by Series: Review of marketing research
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Armonk, N.Y. : M.E. Sharpe, 2007
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Bayesian statistics and marketing [electronic resource] / Peter E. Rossi, Greg M. Allenby, Robert McCulloch. by Series: Wiley series in probability and statistics
Edition: Reprinted with corrections.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Chichester, England : J. Wiley, 2006,c2005
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Reason-oriented marketing [electronic resource] : a generic marketing approach for reasonable products and services / Martin Masuch. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hamburg : Diplomica Verlag, 2012
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Qualitative marketing research [electronic resource] / David Carson ... [el al.]. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London ; Thousand Oaks, Calif. : SAGE, 2001
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
The handbook of market intelligence : understand, compete and grow in global markets / Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas. [electronic resource] by
Edition: Second edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: West Sussex, England : John Wiley & Sons, 2011Copyright date: ©2014
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Marketing information : a strategic guide for business and finance libraries / Wendy Diamond, Michael R. Oppenheim. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Binghamton, NY : Haworth Information Press : Routledge, [2004]Copyright date: ©2004
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
The marketing research guide [electronic resource] / Robert E. Stevens ... [et al.]. by
Edition: 2nd ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: New York : Best Business Books, c2006
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Applying scientific reasoning to the field of marketing [electronic resource] : make better decisions / Terry Grapentine. by Series: 2012 digital library | Marketing strategy collection
Edition: 1st ed.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2012
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Burma : business and investment opportunities in emerging Myanmar / Balbir B. Bhasin. [electronic resource] by Series: 2014 digital library | International business collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Marketing strategy for small- to medium-sized manufacturers [electronic resource] : a practical guide for generating growth, profit, and sales / Charles E. France. by Series: 2013 digital library | Marketing strategy collection
Edition: 1st ed.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Doing business in emerging markets : roadmap for success / Marcus Goncalves, José Alves, and Rajabahadur V. Arcot. [electronic resource] by Series: 2014 digital library | Economics collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Open data now : the secret to hot startups, smart investing, savvy marketing, and fast innovation / Joel Gurin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : McGraw-Hill Education, [2014]
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.4038 GUR.
Not just numbers : rediscovering the promise and power of marketing research / Lawrence D. Gibson. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Palmyra, Virginia : Maven House Press, 2016Copyright date: ©2016
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
The measure of democracy : polling, market research, and public life, 1930-1945 / Daniel J. Robinson. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Toronto, Ontario ; Buffalo, New York ; London, England : University of Toronto Press, 1999Copyright date: ©1999
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Measuring marketing : the 110+ essential metrics every marketer needs / John A. Davis. [electronic resource] by
Edition: Third edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Berlin, [Germany] ; Boston, [Massachusetts] : De G Press, 2018Copyright date: ©2018
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Advertising and anthropology [electronic resource] : ethnographic practice and cultural perspectives / Timothy de Waal Malefyt and Robert J. Morais. by
Edition: English ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London : Berg Publishers, 2012
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Marketing scales handbook. Multi-item measures for consumer insight research. Volume 9 / Gordon C. Bruner II. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Fort Worth, Texas : GCBII Productions, LLC, 2017Copyright date: ©2017
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Data mining and market intelligence for optimal marketing returns [electronic resource] / Susan Chiu, Domingo Tavella. by
Edition: 1st ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, 2008
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Qualitative research methods in public relations and marketing communications [electronic resource] / Christine Daymon and Immy Holloway. by
Edition: 2nd ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: New York, NY : Routledge, 2011
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Consumer-brand relationships [electronic resource] : insights for theory and practice / edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London ; New York : Routledge, 2012
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Market information and research [electronic resource] / Matthew Housden. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Amsterdam ; Boston : Elsevier/BH, 2008, c2010
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
The essentials of marketing research [electronic resource] / Lawrence Silver ... [et al.]. by
Edition: 3rd ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: New York : Routledge, 2013
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Research in international marketing [electronic resource] / edited by Peter W. Turnbull & Stanley J. Paliwoda. by Series: Routledge library editions. International business ; v. 39
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London : Routledge, 2013
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Data-driven marketing content : a practical guide / Lee Wilson. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Bingley, UK : Emerald Publishing, 2019
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Hello, my name is awesome : how to create brand names that stick / Alexandra Watkins. [electronic resource] by
Edition: Second edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Oakland, California : Berrett-Koehler Publishers, Inc., [2019]Copyright date: ©2019
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Psychologische Marktforschung [electronic resource] Ernst F. Salcher. by Series: Marketing Management (Walter de Gruyter & Co.) ; 4.
Edition: 2., neu bearbeitete Aufl. / unter Mitarbeit von Petra Hoffelt.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Berlin : Walter de Gruyter, 1995
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Strategien der Kinderwerbung / Gülcin Naz Bayraktar. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hamburg, [Germany] : disserta Verlag, 2015Copyright date: ©2015
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Marketing scales handbook. Multi-item measures for consumer insight research. Volume 10 / Gordon C. Bruner II. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Forth Worth, Texas USA : GCBII Productions, LLC, [2019]Copyright date: ©2019
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Extending value through product, service and platform innovations / Jon Charterina, editor. [electronic resource] by Series: Journal of Business and Industrial Marketing ; Volume 34, Number 3
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: [Place of publication not identified] : Emerald Publishing Limited, 2019
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Sales forecasting management [electronic resource] a demand management approach / John T. Mentzer, Mark A. Moon. by
Edition: 2nd ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : Sage Publications, c2005
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
The handbook of marketing research [electronic resource] uses, misuses, and future advances / edited by Rajiv Grover, Marco Vriens. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Thousand Oaks : Sage Publications, c2006
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Developing a market orientation [electronic resource] Rohit Deshpandé, editor. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : Sage Publications, c1999
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Leading edge marketing research [electronic resource] 21st-century tools and practices / editors, Robert Kaden, Gerald Linda, Melvin Prince. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : SAGE Publications, c2012
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Market sensing today / Melvin Prince and Constantinos-Vasilios Priporas. [electronic resource] by Series: Marketing strategy collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Doing research projects in marketing, management and consumer research [electronic resource] Chris Hackley. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London ; New York : Routledge, 2003
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone Online eBook, ...
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