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Marketing information : a strategic guide for business and finance libraries / Wendy Diamond, Michael R. Oppenheim. [electronic resource]

By: Contributor(s): Material type: TextTextPublisher: Binghamton, NY : Haworth Information Press : Routledge, [2004]Copyright date: ©2004Description: 1 online resource (367 pages)ISBN:
  • 9780203862469 (e-book)
Uniform titles:
  • Journal of business & finance librarianship.
Subject(s): Genre/Form: Additional physical formats: Print version:: Marketing information : a strategic guide for business and finance libraries.DDC classification:
  • 658.8/3 22
LOC classification:
  • HF5415.2 .D49 2004
Online resources:
Contents:
Introduction -- Researching the competitive environment -- Research about customers -- Research for the promotional strategy -- Researching the sales strategy -- Researching price, packaging, and place -- Special topics.
Holdings
Item type Current library Call number Status Date due Barcode
Ebook TUS: Midlands, Main Library Athlone Online eBook (Browse shelf(Opens below)) Available

Co-published simultaneously as Journal of Business & Finance Librarianship, volume 9, numbers 2/3 2004 and volume 9, number 4, 2004.

Includes bibliographical references and index.

Introduction -- Researching the competitive environment -- Research about customers -- Research for the promotional strategy -- Researching the sales strategy -- Researching price, packaging, and place -- Special topics.

Description based on print version record.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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