Marketing information : a strategic guide for business and finance libraries / Wendy Diamond, Michael R. Oppenheim. [electronic resource]
Material type: TextPublisher: Binghamton, NY : Haworth Information Press : Routledge, [2004]Copyright date: ©2004Description: 1 online resource (367 pages)ISBN:- 9780203862469 (e-book)
- Journal of business & finance librarianship.
- 658.8/3 22
- HF5415.2 .D49 2004
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Ebook | TUS: Midlands, Main Library Athlone Online | eBook (Browse shelf(Opens below)) | Available |
Co-published simultaneously as Journal of Business & Finance Librarianship, volume 9, numbers 2/3 2004 and volume 9, number 4, 2004.
Includes bibliographical references and index.
Introduction -- Researching the competitive environment -- Research about customers -- Research for the promotional strategy -- Researching the sales strategy -- Researching price, packaging, and place -- Special topics.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.