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European marketing : readings and cases / Chris Halliburton, Reinhard Hünerberg.

By: Contributor(s): Material type: TextTextPublication details: Wokingham : Addison-Wesley, 1993.Description: xxi,489p.,[4]p. of platesISBN:
  • 9780201631890 (pbk) :
  • 020163189X
Subject(s): DDC classification:
  • 658.80094 HAL
Summary: A book of readings and cases from European authors and contributors.

Includes bibliographical references.

A book of readings and cases from European authors and contributors.

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