Global marketing management / Quelch and Bartlett.
Material type: TextPublication details: Harlow : Addison-Wesley, 1998.Edition: 4th edDescription: 720pISBN:- 9780201350623 (pbk.) :
- 0201350629 (pbk.)
- 658.848 QUE
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.848 QUE (Browse shelf(Opens below)) | 1 | Available | 124280 |
Browsing TUS: Midlands, Main Library shelves, Shelving location: Athlone General Lending Close shelf browser (Hides shelf browser)
658.848 ONK International marketing : analysis and strategy / | 658.848 PAL The essence of international marketing / | 658.848 PHI International marketing strategy : analysis, development and implementation / | 658.848 QUE Global marketing management / | 658.848 TER International marketing / | 658.848 TER International dimensions of marketing / | 658.848 USU International marketing : a cultural approach / |
Includes bibliographical references.
Global Marketing Management provides a concise set of cases examining business development, business government relations, and other issues that help students translate theoretical concepts into practice.