Global marketing management /
Quelch, John A.
Global marketing management / Quelch and Bartlett. - 4th ed. - Harlow : Addison-Wesley, 1998. - 720p.
Includes bibliographical references.
Global Marketing Management provides a concise set of cases examining business development, business government relations, and other issues that help students translate theoretical concepts into practice.
9780201350623 (pbk.) : £28.99 0201350629 (pbk.)
98040715
Export marketing--Management--Case studies
Export marketing--Management
Export marketing.
Business and Management.
Sales & marketing management
International business
Sales & marketing
658.848 QUE
Global marketing management / Quelch and Bartlett. - 4th ed. - Harlow : Addison-Wesley, 1998. - 720p.
Includes bibliographical references.
Global Marketing Management provides a concise set of cases examining business development, business government relations, and other issues that help students translate theoretical concepts into practice.
9780201350623 (pbk.) : £28.99 0201350629 (pbk.)
98040715
Export marketing--Management--Case studies
Export marketing--Management
Export marketing.
Business and Management.
Sales & marketing management
International business
Sales & marketing
658.848 QUE