International dimensions of marketing / Vern Terpstra, Lloyd Russow.
Material type: TextPublication details: Cincinnati, Ohio : South-Western ; London : International Thomson [distributor], 1999.Edition: 4th edDescription: 208p. ; 24 cmISBN:- 9780324014914 (pbk.) :
- 0324014910(pbk.) :
- 658.848 TER
- HF1416 .T47 1999
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.848 TER (Browse shelf(Opens below)) | 1 | Available | 116627 |
Browsing TUS: Midlands, Main Library shelves, Shelving location: Athlone General Lending Close shelf browser (Hides shelf browser)
658.848 PHI International marketing strategy : analysis, development and implementation / | 658.848 QUE Global marketing management / | 658.848 TER International marketing / | 658.848 TER International dimensions of marketing / | 658.848 USU International marketing : a cultural approach / | 658.848 USU Marketing across cultures. | 658.848 USU Marketing across cultures. |
Includes bibliographical references and index.
This work provides an overview of the international dimensions of marketing, including international, foreign and multinational marketing, and discusses the key factors that define and influence international and domestic marketing.