Internal marketing : the tools and concepts for change / Pervaiz K. Ahmed and Mohammed Rafiq.
Material type: TextPublication details: Oxford : Butterworth-Heinemann, 2002.Description: 304p. : ill. ; 24 cmISBN:- 9780750648387 (pbk.) :
- 0750648384
- Tools and concepts for customer-focused management
- 658.802 AHM
- HF5415.13
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.802 AHM (Browse shelf(Opens below)) | 0 | Available | 121106 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.802 AHM (Browse shelf(Opens below)) | 1 | Available | 123395 |
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658.800973 HAR Marketing mistakes / | 658.802 ACE Successful marketing communications : a practical guide to planning and implementation / | 658.802 AHM Internal marketing : the tools and concepts for change / | 658.802 AHM Internal marketing : the tools and concepts for change / | 658.802 BAK Marketing strategy and management / | 658.802 BLO Handbook of marketing and society / | 658.802 BLY Marketing communications / |
Includes index.
Published in association with The Chartered Institute of Marketing.
Includes bibliographical references and index.
Using a number of companies and organisations as case studies the authors of this study define internal marketing, explain how it works and explore a range of applications relating to total quality management and human resource management.