The brand gap /
Neumeier, Marty.
The brand gap / Marty Neumeier. - Indianapolis, Ind. : London : New Riders ; Pearson Education [distributor], 2003. - 172 p. ; 22 cm.
The title proper, other title information, and statement of reponsibility spread into four pages. "AIGA"--Cover. Includes index.
This text shows how to 'bridge the gap' between strategy and creativity to develop an enduring brand as you rebuild your Web site or business strategy. It presents a quick, easy approach that gives readers a solid understanding of the topic.
9780735713307 (pbk.) : £11.50 0735713308(pbk.) Đ11.50
2002110725
Brand name products--Marketing
Brand name products--Planning
Brand name products.
Internet marketing.
Business and Management.
Sales & marketing
Management & management techniques
Graphics programming
Business & Management
Internet guides & online services
HD69.B7
658.827 NEU
The brand gap / Marty Neumeier. - Indianapolis, Ind. : London : New Riders ; Pearson Education [distributor], 2003. - 172 p. ; 22 cm.
The title proper, other title information, and statement of reponsibility spread into four pages. "AIGA"--Cover. Includes index.
This text shows how to 'bridge the gap' between strategy and creativity to develop an enduring brand as you rebuild your Web site or business strategy. It presents a quick, easy approach that gives readers a solid understanding of the topic.
9780735713307 (pbk.) : £11.50 0735713308(pbk.) Đ11.50
2002110725
Brand name products--Marketing
Brand name products--Planning
Brand name products.
Internet marketing.
Business and Management.
Sales & marketing
Management & management techniques
Graphics programming
Business & Management
Internet guides & online services
HD69.B7
658.827 NEU