Marketing : connecting with customers / Gilbert D. Harrell.
Material type:
TextPublication details: Upper Saddle River, NJ : Prentice Hall, c2002.Edition: 2nd edDescription: 1 v. (various pagings) : col. ill. ; 28 cmISBN: - 9780130334947 (pbk.)
- 0130334944
- 658.812 HAR
- HF5415.13 .H356 2002
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.812 HAR (Browse shelf(Opens below)) | 1 | Available | 00210901 | ||
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.812 HAR (Browse shelf(Opens below)) | 1 | Available | 200860 | ||
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.812 HAR (Browse shelf(Opens below)) | 1 | Available | 118876 | ||
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.812 HAR (Browse shelf(Opens below)) | 1 | Available | 118355 |
Includes bibliographical references and index.
Chapter1.Marketing: connecting with customers -- Chapter 2. Customer satisfaction and loyalty: building value with quality -- Chapter 3.The global maketing environment and e-commerce -- Chapter 4.The strategic marketing planning process: domestic and global -- Chapter 5.Marketing information and research -- Chapter 6.Market segmentation, targeting, and positioning -- Chapter 7.Connecting with customers : understanding consumer behaviour -- Chapter 8. Business-to-business marketing -- Chapter 9.Product decisions and strategies -- Chapter 10.Product planning, development, and management -- Chapter 11.Services and non-profit marketing -- Chapter 12.Marketing channels, wholesaling, supply chain management, and physical distribution -- Chapter 13.Retailing and direct marketing -- Chapter 14.Integrated marketing communications -- Chapter15.Mass communications: advertising, sales promotion, and public relations -- Chapter 16.Personal selling and sales force management -- Chapter 17.Pricing approaches -- Chapter 18.Pricing strategy.