Services marketing / Helen Woodruffe.
Material type: TextSeries: M & EPublication details: London : Pitman, 1995.Description: ix, 307p. ; 24 cmISBN:- 9780712110396 (pbk.) :
- 0712110399
- 658.802 WOO
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Short Loan | TUS: Midlands, Main Library Athlone General Lending | 658.802 WOO (Browse shelf(Opens below)) | 1 | Available | 105696 |
Browsing TUS: Midlands, Main Library shelves, Shelving location: Athlone General Lending Close shelf browser (Hides shelf browser)
658.802 WES The marketing plan. | 658.802 WES Strategic marketing : creating competitive advantage / | 658.802 WIL Strategic marketing management : planning, implementation, and control / | 658.802 WOO Services marketing / | 658.802 WOO Essential guide to marketing planning / | 658.802 WOO Essential guide to marketing planning / | 658.802 WOO Essential guide to marketing planning / |
Includes bibliographical references (p. 299) and index.
This book provides a comprehensive analysis of the development of sevices marketing theory and management within a practical, manager orientated framework. Current issues in areas such as service quality and internal marketing are explored.