International hospitality management / edited by Richard Teare and Michael Olsen.

Originally published: London: Pitman, 1992.

Includes bibliographical references and index.

Part l The international environment: impact analysis and the international environment; the strategy, structure, environment co-alignment; the intemational hospitality industry and public policy; corporate diplomacy in the Asia-Pacific era. Part 2 Competitive strategies: going global, acting local - the challenge of Choice International; competitive marketing strategies in the international hospitality industry; a brand extension strategy for Holiday Inn world-wide development; development strategies for international hospitality markets; multi- and transnational firms - the impact of expansion on corporate structures. Part 3 Corporate structures and planning: building on strength at Forte PLC - a structure and strategy for the 1990s; comparative corporate structures and design; strategies for creating customer-oriented organizations; culture, customization and innovation - a Hilton International service brand for the Japanese market; hotel strategic planning at the business and unit level in the USA. Part 4 Corporate systems and analysis: the strategic role of information technology systems; corporate performance appraisal in the international hospitality industry; labour strategy in international hotel management; developing and maintaining a strategy for service quality; developing a responsive global network of Hyatt hotels and resorts. All products are subject to availability.