Strategic market management. (Record no. 2106)
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000 -LEADER | |
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fixed length control field | 01236nam a22003857u 4500 |
001 - CONTROL NUMBER | |
control field | BDZ0003316468 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | StDuBDS |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20180923141705.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 920929s1992 enka |b 001 | eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 91037942 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780471532538 (pbk) : |
Terms of availability | £24.50 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0471532533 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | Uk |
Transcribing agency | Uk |
Modifying agency | StDuBDSZ |
049 ## - LOCAL HOLDINGS (OCLC) | |
Holding library | YQAA |
072 #7 - SUBJECT CATEGORY CODE | |
Subject category code | KJ |
Source | thema |
072 #7 - SUBJECT CATEGORY CODE | |
Subject category code | KJC |
Source | thema |
072 #7 - SUBJECT CATEGORY CODE | |
Subject category code | KJS |
Source | thema |
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 AAK |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Aaker, David A. |
245 10 - TITLE STATEMENT | |
Title | Strategic market management. |
Statement of responsibility, etc. | David A. Aaker. |
250 ## - EDITION STATEMENT | |
Edition statement | 3rd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Name of publisher, distributor, etc. | Wiley, |
Date of publication, distribution, etc. | c1992. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xvi,394p. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references and index. |
520 8# - SUMMARY, ETC. | |
Summary, etc. | Designed for courses in marketing strategy or policy, this textbook explains how to conduct a marketing analysis, how to make strategic investment decisions and how to determine and develop sustainable competitive advantages. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing |
General subdivision | Management |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Business & Management |
Source of heading or term | thema |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Business strategy |
Source of heading or term | thema |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Sales & marketing |
Source of heading or term | thema |
653 0# - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | Business |
-- | Marketing |
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
a | 170814 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
a | .b10069343 |
b | main |
c | - |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Suppress in OPAC | 0 |
998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
Operator's initials, OID (RLIN) | 2 |
Cataloger's initials, CIN (RLIN) | 010831 |
First Date, FD (RLIN) | m |
Local | a |
-- | - |
-- | 0 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
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Dewey Decimal Classification | TUS: Midlands, Main Library | TUS: Midlands, Main Library | Athlone General Lending | 10/09/2001 | 31.74 | 38 | 27 | 658.8 AAK | 00211433 | 12/07/2019 | 16/04/2019 | 1 | 31.74 | 14/08/2017 | Long Loan | ||||
Dewey Decimal Classification | TUS: Midlands, Main Library | TUS: Midlands, Main Library | Athlone General Lending | 10/09/2001 | 31.74 | 37 | 26 | 658.8 AAK | 123841 | 12/07/2019 | 1 | 31.74 | 14/08/2017 | Long Loan |