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Strategic market management.

Aaker, David A.

Strategic market management. David A. Aaker. - 3rd ed. - Wiley, c1992. - xvi,394p.

Includes bibliographical references and index.

Designed for courses in marketing strategy or policy, this textbook explains how to conduct a marketing analysis, how to make strategic investment decisions and how to determine and develop sustainable competitive advantages.

ISBN: 9780471532538 (pbk) : £24.50 0471532533

LCCN: 91037942

Subjects--Topical Terms:
Marketing--Management
Business & Management
Business strategy
Sales & marketing

Subjects--Index Terms: Business Marketing

Dewey Class. No.: 658.8 AAK

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