Marketing : everybody's business / Dave Needham, Rob Dransfield.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9780435450250 (pbk) :
- 0435450255 (pbk)
- 658.8 NEE
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 NEE (Browse shelf(Opens below)) | 1 | Available | 114988 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 NEE (Browse shelf(Opens below)) | 1 | Available | 108076 |
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658.8 MUD Marketing : an analytical perspective / | 658.8 MUR Marketing management : an introduction / | 658.8 MUR Marketing management : an introduction / | 658.8 NEE Marketing : everybody's business / | 658.8 NEE Marketing : everybody's business / | 658.8 NIJ Entrepreneurial marketing : an effectual approach / | 658.8 NIL Value-added marketing : marketing management for superior results. |
"Covering European and international marketing".
Previous ed.: 1991.
Includes index.
This text emphasizes the importance of the marketing process as the essential point of contact between an organization and its customers. It reflects the ever-changing nature of marketing activities and emphasizes that they involve everybody.